Festival Over de Vloed website Website by RTRN Branding & Activation

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DESIGN DETAILS
DESIGN NAME:
Festival Over de Vloed website

PRIMARY FUNCTION:
Website

INSPIRATION:
The festival takes place on and directly behind the seawall. Hence maritime design; think of signal flags fluttering in the wind. The color palette comes directly from the Groningen province flag: red, green and blue. Regional pride and supraregional allure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The website promotes Over de Vloed, a festival stretching along the Dutch Wadden Sea coast. The website scrolls along the 90 kilometers of UNESCO World Heritage Wadden Sea coastline, highlighting festival participants and events alike.

OPERATION / FLOW / INTERACTION:
Participants and events are plotted in a panoramic photograph of the festival area, stitching 90 kilometers of coastline together, and allowing end-users to interact with the website program by clicking the highlighted events. One can add events to a personal timetable which can be altered at any time, saved and shared.

PROJECT DURATION AND LOCATION:
The project started in Februari 2016 and ended at the Festival's completion in June 2016.

PRODUCTION / REALIZATION TECHNOLOGY:
Wordpress, HTML5, CSS, javascript

SPECIFICATIONS / TECHNICAL PROPERTIES:
desktop viewport 1440 x 900 px ipad landscape viewport 1024 x 728 px ipad portrait viewport 728 x 964 px mobile portrait viewport 360 x 580 px mobile landscape viewport 640 x 318 px

TAGS:
website, UX, UI, design

RESEARCH ABSTRACT:
To empathize with the festival's initiators the first step was a collective brainstorm which delivered a program, profiles of both participants and vistors, and input for the identity and designs. Next, empirical research showed festival visitors' propensity for an online interactive program. Usability is key, so we then researched solutions to fit the festival's extensive program in a wide-spread area into a website. This lead to a vertical scroll along 90 kilometers of coastline, bringing on the final challenge: to photograph the area. In the end we chose to segment the coastline and use drone photography to make the wide-angle pan shots which we stitched together to create the single vertical scroll enabling us to plot participants and events alike. To make it the vistors' go-to website before and during the festival, we designed the CMS to cross-reference dates, time and location so that end-users were able to personalize their festival program.

CHALLENGE:
stitching 90 kilometers of coastline photography together to one scrollable interface

ADDED DATE:
2017-02-05 16:35:06

TEAM MEMBERS (3) :
Design: Erik Dob, Design: Bart Bleeker and Account: Renate Meijering

IMAGE CREDITS:
Photographer Vincent Lublink

Visit the following page to learn more: http://www.rtrn.nl/portfolio/festival-over-de -vloed/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Festival Over de Vloed

PROFILE:
The one and only public festival along 90 kilometers of coastline.

NOMINATION DETAILS

Festival Over De Vloed Website Website by Rtrn Branding & Activation is a Nominee in Website and Web Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by RTRN Branding & Activation is also kept secret. This information will also be available later.
AWARD DETAILS

Festival Over De Vloed Website Website by Rtrn Branding & Activation is Winner in Website and Web Design Category, 2016 - 2017.



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