Festival Over de Vloed website Website by RTRN Branding and Activation

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DESIGN DETAILS
DESIGN NAME:
Festival Over de Vloed website

PRIMARY FUNCTION:
Website

INSPIRATION:
The festival takes place on and directly behind the seawall. Hence maritime design; think of signal flags fluttering in the wind. The color palette comes directly from the Groningen province flag: red, green and blue. Regional pride and supraregional allure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The website promotes Over de Vloed, a festival stretching along the Dutch Wadden Sea coast. The website scrolls along the 90 kilometers of UNESCO World Heritage Wadden Sea coastline, highlighting festival participants and events alike.

OPERATION / FLOW / INTERACTION:
Participants and events are plotted in a panoramic photograph of the festival area, stitching 90 kilometers of coastline together, and allowing end-users to interact with the website program by clicking the highlighted events. One can add events to a personal timetable which can be altered at any time, saved and shared.

PROJECT DURATION AND LOCATION:
The project started in Februari 2016 and ended at the Festival's completion in June 2016.

PRODUCTION / REALIZATION TECHNOLOGY:
Wordpress, HTML5, CSS, javascript

SPECIFICATIONS / TECHNICAL PROPERTIES:
desktop viewport 1440 x 900 px ipad landscape viewport 1024 x 728 px ipad portrait viewport 728 x 964 px mobile portrait viewport 360 x 580 px mobile landscape viewport 640 x 318 px

TAGS:
website, UX, UI, design

RESEARCH ABSTRACT:
To empathize with the festival's initiators the first step was a collective brainstorm which delivered a program, profiles of both participants and vistors, and input for the identity and designs. Next, empirical research showed festival visitors' propensity for an online interactive program. Usability is key, so we then researched solutions to fit the festival's extensive program in a wide-spread area into a website. This lead to a vertical scroll along 90 kilometers of coastline, bringing on the final challenge: to photograph the area. In the end we chose to segment the coastline and use drone photography to make the wide-angle pan shots which we stitched together to create the single vertical scroll enabling us to plot participants and events alike. To make it the vistors' go-to website before and during the festival, we designed the CMS to cross-reference dates, time and location so that end-users were able to personalize their festival program.

CHALLENGE:
stitching 90 kilometers of coastline photography together to one scrollable interface

ADDED DATE:
2017-02-05 16:35:06

TEAM MEMBERS (2) :
Design: Erik Dob and Design: Bart Bleeker

IMAGE CREDITS:
Photographer Vincent Lublink

Visit the following page to learn more: http://www.rtrn.nl/portfolio/festival-over-de -vloed/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Festival Over de Vloed

PROFILE:
Festival About Flood is a public festival commissioned by the province of Groningen, stretching along 90 kilometers of UNESCO coastline. Its first edition was in June 2016; three days of celebrations in several locations along 90 kilometers of dike. With the festival taking place directly behind the seawall it has a maritime character. So the inspiration for the visual language and design was found in signal flags fluttering in the wind, with a color palette coming straight from the Groningen province flag: red, green and blue. Regional pride with a top regional allure. The festival website enables visitors to scroll along the festival area. It highlights events and specific areas of interest, which can be added to each individual festival program. The website went live by the end of February. In three months it attracted over 22,000 visitors. A third of the website visitors actually attended the festival. As first editions go, the proof of the pudding was in the eating. With over 7,000 visitors the Festival organization, participants and visitors look back with satisfaction, all agreeing that the festival deserves a sequel. One visitor ascribed the festival's success to having established a sense of community.

NOMINATION DETAILS

Festival Over De Vloed Website Website by Rtrn Branding and Activation is a Nominee in Website and Web Design Category.

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AWARD DETAILS

Festival Over De Vloed Website Website by Rtrn Branding and Activation is Winner in Website and Web Design Category, 2016 - 2017.



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