We were inspired by the ideas of Kazimir Malevich's suprematist compositions, especially, by his Red Square painting, which was created one hundred years ago. Today's constantly developing world is made of numerous information flows and images that surround us everywhere. Our task is to produce a fast appropriate positive effect on the watchers using the simple image of the cube, providing the brand's growing impact. It means striving for the future, it is going up, developing and innovations.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The object enables to create various associations. The theme of the three-dimension light continuity depends wholly on our imagination capabilities and fantasy. It is a quintessential dynamic sculpture not only luminant but able to change light forms as the result of using both static and dynamic themes to create three-dimension images. In point of fact, the "Light cube" is a city landmark with dynamic constantly changing light content.
OPERATION / FLOW / INTERACTION:
The choice of artistic strategy was made to accord most preset parameters. The installation is potentially powerful as it takes due account of the space and specific features of perception. As a concept, it is the top of the pane making the whole view on square ensemble.
PROJECT DURATION AND LOCATION:
The object is found at the Lukoil headquarters' top in Moscow. Russia. The project was instaled in May 2016.
FITS BEST INTO CATEGORY:
Lighting Products and Lighting Projects Design
PRODUCTION / REALIZATION TECHNOLOGY:
The installation shows three dimension facility of individually controlled 3D LED modules. Pixels are united mechanically and electrically into vertical light chains. Fastening is made with the help of cable ropes two cables per each line. Every line is twelve meters long, all in all there are four hundred eighty-four lines. The number of pixels makes nineteen thousand three hundred sixty.
SPECIFICATIONS / TECHNICAL PROPERTIES:
LED modules evenly fill the volume of 5,7x5,7x12 meters spaced at intervals of 250 mm. The total watt consumption for peak-load conditions makes twenty-five kilowatt. It windproof, rainproof, anti-UV. Net weight: 2300KG.
light, art, instalation, suprematism, dinamic, content, city, landmark, red, cube
Suprematist art represents the essence of art, its beginning as well as its ending, consisting of denuded feelings, nondescript art. Both life as a whole and object art contain simple images of feelings, while art free of visual depiction of objects seeks to reveal "pure artistic feelings". Suprematism is at the top of such kind of pure art. Clear perception and identification of the "Light cube" with a socially oriented product will foster brand loyalty. It is similar to a lighthouse being the principal magnet of attraction and business streams.
The Chief Architect of Moscow supported the project. "I consider the project the strongest one. It represents a simple, clear and at the same time effective technology having great potential," said Serguey Kuznetsov, the Chief Architect of Moscow, while heading the international contest jury. More than 90 projects from different countries, including several well-known international companies, were presented for the contest. In the final the our concept was announced the winner.
TEAM MEMBERS (4) :
Lighting designer: Natalya Koptseva, Lighting designer: Vasily Tarasenko, Instalation: MT Electro and Supplier: seekway
Natalya Koptseva, 2016.