Xinhua Bookstore Interior Design-store by YI Chen & Muchen Zhang

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DESIGN DETAILS
DESIGN NAME:
Xinhua Bookstore

PRIMARY FUNCTION:
Interior Design-store

INSPIRATION:
Our primary inspiration and design principle derive from our observation and retrospection on the status quo of the society as a whole. How to design a habitat that invite the audience’s soul and spirit to take a rest? This lies at the core of our design. We use the simplest and most natural design to connect people and books in various space scenarios.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The biggest difference is in the expression of the human touch. How to design a habitat that invite the audience’s soul and spirit to take a rest? This lies at the core of our design. We use the simplest and most natural design to connect people and books in various space scenarios, realize co-existence and harmony through a simple, tranquil, humble and low-profile design language and space expression, and transform the space into an ecosystem with its unique atmosphere.

OPERATION / FLOW / INTERACTION:
We designed a spiritual habitat where people’s hearts can settle down for this utopia. We use a simple and intuitive design to express the relationship between the readers and books through space scenes: simple, tranquil, humble and low-profile. With an understanding of each book’s unique character, we know that the souls enveloped in the books are the real owner of this bookstore. Readers club activities, forums and speeches will also be presented at this place.

PROJECT DURATION AND LOCATION:
The design and construction of the project time lasted six months

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
use the simplest and most natural materials, such as wood、cement floor.

SPECIFICATIONS / TECHNICAL PROPERTIES:
350 square meters

TAGS:
humanization, soul and spirit, simplest , natural, tranquil, humble, low-profile .

RESEARCH ABSTRACT:
Through the use of contemporary language method to seek the root of human history and traditional culture continuance, the important is the continuation of culture and presentation of the different space temperament and for the most basic human nature. As was created things between man and nature, should be one with each other. We regard it as a design for a supreme spiritual realm. Through our design to remind people pay attention to their own environment, traditions, focus on their inner most demand, it is faith and spiritual needs, is a kind of spirit and the spirit of demand

CHALLENGE:
Xinhua Bookstore, the most well-known book store in China, was established in 1937. As a most decent and old-fashioned book store, it leaves a stereotyped impression on the public that it belongs to the 70s to 80s of the last century with strong political tint. How to breaking down its old and conservative image and reconstructing the brand and to make it align with the pace of the society we now live in is our challenge. We make the biggest difference is in the expression of the human touch.

ADDED DATE:
2017-02-01 12:59:40

TEAM MEMBERS (2) :
Yi Chen and Muchen Zhang

IMAGE CREDITS:
Xiangyu Sun

PATENTS/COPYRIGHTS:
Beijing Fenghemuchen Space Design

Visit the following page to learn more: http://www.fenghemuchen.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Bao ding guang lian company

PROFILE:
Real estate company

NOMINATION DETAILS

Xinhua Bookstore Interior Design-Store by Yi Chen & Muchen Zhang is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Xinhua Bookstore Interior Design-Store by Yi Chen & Muchen Zhang is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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