La Palette Fashion Retail by Vasanth Packirisamy

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DESIGN DETAILS
DESIGN NAME:
La Palette

PRIMARY FUNCTION:
Fashion Retail

INSPIRATION:
Drawing inspiration from traditional embroidery, the design uses hoops as a metaphor to unify the entire space in a simple yet elegant manner. The hoops are arrayed carefully to generate a range of patterns that would form visual enclosures, enabling one to celebrate the craft of embroidery throughout the journey. The design takes clues from its context, the art districts of Mehrauli precinct, to create a fusion of contemporary and ethnic, rigid and lax elements to generate its visual appeal.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The label- ‘La Palette' with expertise in Indian ethnic wear on likes and lines of celebratory garments, provides bespoke services to walk in clients. The brand renders a new identity through contemporary application of traditional embroidery. A retail store tries to connect its products in an extremely appealing and bold way to leave an everlasting impression on the customers. The design presents a glimpse of the untold story behind each and every hand crafted garment on display in the store.

OPERATION / FLOW / INTERACTION:
The entrance to the store is through a narrow passage, an arcade in white created by an illusion with mirrors transforming a 4 feet entry to seem double its width. This grand entry transits to a contemporary fashion studio depicting glamour and luxury. Respecting the functional requirements of the store, the space was sequentially divided in zones or rooms. These were not, physical rooms, but a space contained within jaali partitions, that would showcase a particular range of clothing. The central display podium in black acts as a visual node to the various sections of the store, holding together the layers of spatial configurations and materiality.

PROJECT DURATION AND LOCATION:
The project started in nov 2016 and finished in dec 2016 in New Delhi, India and the store is currently operational

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Embroidery hoops were an appropriate choice of material for such a store. The strong circular form allowed the formation of a range of geometric patterns, including floral formations. Layers of hoops were arrayed to make geometric patterns of varying density. Lighting played an important role apart from enhancing the display of garments. Through the shadows it would cast, these geometric patterns could be replicated.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
embroidery,hoops,ethnic,traditional,fash ion,indian,shadow,interior,retail,glamou r,facets,craft,garment

RESEARCH ABSTRACT:
exploration of spacial arrangement and local craft from simple material like embroidery hoops

CHALLENGE:
quick execution in stringent budget using local craft

ADDED DATE:
2017-01-30 13:08:53

TEAM MEMBERS (3) :
VASANTH PACKIRISAMY, SHIV PRATAP and SAKSHI KUMAR

IMAGE CREDITS:
shiv pratap
anirudh kumar

PATENTS/COPYRIGHTS:
copyright FIRKI STUDIO

Visit the following page to learn more: https://www.facebook.com/firkistudio/
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CLIENT/STUDIO/BRAND DETAILS
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PROFILE:
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NOMINATION DETAILS

La Palette Fashion Retail by Vasanth Packirisamy is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

La Palette Fashion Retail by Vasanth Packirisamy is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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