DESIGN NAME: Hangzhou Zhongshuge Bookstore
PRIMARY FUNCTION: Bookstore
INSPIRATION: Upon exposure to the forest of books, we intend to acknowledge readers the awareness of knowledge as indispensable as oxygen from trees in our lives. These tree-like pillars stand tall, and emit the light of knowledge to indulge every soul comes here. The ceiling is decorated with small lights that are dancing joyfully as the elves guarding the forest. The ground-stationed desks are mingled with the forest, flexibly as creek to allow people to read by sitting on or standing beside.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: After years of growth, Hangzhou Zhongshuge is always adhering to its initial desire to emerge as the most beautiful bookstore for readers, and constantly strives to work on the most culturally artistic bookstore, from learning how to walk, to live, to brave and to persevere. Hangzhou store of Zhongshuge blends the definitions of books into every space by upholding the usual respect for books and knowledge, and infuses the minds of readers with the sacred books by way of design.
OPERATION / FLOW / INTERACTION: In the Hangzhou Zhongshuge, there is a children pavilion, which is a book playground. The designer arts bookshelves as playground facilities including merry-go-round, roller coaster, hot air balloons and pirate ships to give children a happy reading experience as if playing in the playground, while the floor of galaxy maps not only inspires the imagination of children and also interestingly educate them the knowledge of galaxy.
The famous British novelist Somerset Maugham once said, to acquire the habit of reading is to construct for yourself a refuge from almost all the miseries of life. Hangzhou store of Zhongshuge blends the definitions of books into every space by upholding the usual respect for books and knowledge, and infuses the minds of readers with the sacred books by way of design. In today's distracting and harassing context, you still can find a place to rest your soul.
PROJECT DURATION AND LOCATION: Completed in April 2016, Zhongshuge-Hangzhou store is located within the bustling commercial center of Star Avenue, Binjiang District, adjacent to Qiantang River.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: Walking from Star Avenue Phase I to the forest gallery of Phase II, you can see the wholly transparent glass curtain wall fully covered with texts. Looking through the glass curtain, a pure white space consisting of circular bookshelf pillars escape the shackles of the surrounding environment. These white pillars carrying books rise up straight to the sky. Under the reflection of ceiling mirror, they seem to have a conversation beyond time. Additionally, the wall mirror doubles the transverse dimension to enable the whole book spaces to seem unbounded as the real nature.
SPECIFICATIONS / TECHNICAL PROPERTIES: Walking on the central axis of the forest zone and walking through a doorway as guided by the lights to the border of light and shade, we transit from the lightness to the profound main hall of Zhongshuge – an oncoming quiet reading corridor. Here, the entire bookshelf extends endlessly to the side. The darker and lighter-colored shelves are orderly advanced or retreated, as changing mountains or unattainable ladders or fortitude upright spines to silently convey the power of knowledge to us. The chandeliers floating in the ceiling mirror softens the entire space like a firefly. People under the lights, recollect the aromatic coffee or mediate in the world of books.
Cross the corridor is the stair reading area. The circular skylight pours down from the ceiling mirror, and the encircling bookshelves look like the swirling lamp belt. Here is a theater to unfold an outstanding drama, and the characters are book lovers sitting on the soft couch or standing beside the bookshelves. In the stair study, people can read or hold the reading party for book lovers to sit around.
TAGS: bookstore, interior design, retail, store design
RESEARCH ABSTRACT: Hangzhou Zhongshuge is always adhering to its initial desire to emerge as the most beautiful bookstore for readers, and it is located within the bustling commercial center of Star Avenue, Binjiang District, adjacent to Qiantang River. The design concept is to take full advantage of the local natural beauty of Hangzhou. The white circular bookshelves stand for forest and the white pillars carry books rise up straight to the sky. Under the reflection of ceiling mirror, the forest of books is just like a real natural forest. Upon exposure to the forest of books, we intend to acknowledge readers the awareness of knowledge as indispensable as oxygen from trees in our lives.
CHALLENGE: Upon exposure to the forest of books, we intend to acknowledge readers the awareness of knowledge as indispensable as oxygen from trees in our lives. These tree-like pillars stand tall, and emit the light of knowledge to indulge every soul comes here. The ceiling is decorated with small lights that are dancing joyfully as the elves guarding the forest. The ground-stationed desks are mingled with the forest, flexibly as creek to allow people to read by sitting on or standing beside. Tirelessly, they help us to acquire the strength granted by the texts.
ADDED DATE: 2017-01-19 07:47:36
TEAM MEMBERS (1) : Xiang Li
IMAGE CREDITS: Image #1: Photographer Feng Shao, Hangzhou, 2016.
Image #2: Photographer Feng Shao, Hangzhou, 2016.
Image #3: Photographer Feng Shao, Hangzhou, 2016.
Image #4: Photographer Feng Shao, Hangzhou, 2016.
Image #5: Photographer Feng Shao, Hangzhou, 2016.
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