Rosemoo Office Office by Shu Cui |
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| DESIGN NAME: Rosemoo Office PRIMARY FUNCTION: Office INSPIRATION: The inspiration of its design comes from the natural charm of Chinese culture. Rosemoo’s motto is “Made for the natural you.” It highly inspires our team of designers. We live in nature, yet it also shapes our behavior. It signifies truth and modesty, and our designers obey such principles in designing. Our design catches customers’ attention and resonates with them. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Rosemoo is one of the rare but well-known women’s clothing brands in China, Every year; it attracts most attention in the Fashion Week. Placement is a vital part in creative interior design. We choose a café with 45 degrees of change as the center of whole area. Bamboo is vital in compartmentalizing different zones. It is important to divide the 3000-meter square of into various individual areas according to their unique functions. OPERATION / FLOW / INTERACTION: Placement is a vital part in creative interior design. We choose a café with 45 degrees of change as the center of whole area. The central zone functions as both café and main lobby, which solves the issue of distributing routines. For Cui Shu, the most important thing is that it offers conditions for communication between people within the space. In an environment consisting various directions, we tend to feel a sense of loss in both time and space. A paradise like perception is thus created .Visitors will be immersed in a relieving mood when they enter the premise. Naturalistic feeling is far more important than imitation of nature. PROJECT DURATION AND LOCATION: The project is designed and finished in 2015. It is located in Hua-Shan Cultural Park, Dongcheng District, Beijing, China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Main materials: tortoise-shell bamboo, concrete, wood SPECIFICATIONS / TECHNICAL PROPERTIES: Solving the issue of beauty should not be taken as the starting point of a design. A good design is more than just being beautiful, it should make people feel comfortable and nice. A good design should looks quiet, makes user feel good and conveys a feeling of beauty. Space and art are independent; both I and my artist friends think our works are independent and has its own temperament and personality. Relationship between art and space are more like music and dancer, they enrich each other. It is more of an objective expression, in which every user has his own feeling and understanding. That’s why elements of art are always found in design. TAGS: office, interior design, office environment, brand design, bamboo RESEARCH ABSTRACT: Beauty of orient lies in the lyric way of expressing emotions and its simple and natural nature. Such characteristics are not superficial symbols or cultural elements imposed on inner nature. Symbols and elements are not essential in design and they themselves only could not build up good designs! Beauty of Asia lies more in the flexible way of design. The clothing is the element of human life is most close。Over time, people began to get tired of reinforced concrete "forest" and chiseled mirror glass, more is the pursuit of material temperature close to life, and art must come from nature。 Fashion designers are looking for fashion trends and consumer preferences, but the good space environment can provide a moment of rest or inspiration,because nature has been People create the most unique and beautiful shape. CHALLENGE: Bamboo is vital in compartmentalizing different zones. It is important to divide the 3000-meter square of office environment into various individual areas according to their unique functions. Bamboo becomes the necessary material for setting up compartments. A good design has to contain its own logic. Using bamboo not only conveys the characteristics of the design, but also solves the issue of compartmentalization ADDED DATE: 2017-01-15 02:45:37 TEAM MEMBERS (1) : Chief Designer: Shu Cui IMAGE CREDITS: Image #1: Photographer Ting Wang & Jin Wang, Beijing, 2016. Image #2: Photographer Ting Wang & Jin Wang, Beijing, 2016. Image #3: Photographer Ting Wang & Jin Wang, Beijing, 2016. Image #4: Photographer Ting Wang & Jin Wang, Beijing, 2016. Image #5: Photographer Ting Wang & Jin Wang, Beijing, 2016. |
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NAME: CUN-Design PROFILE: As a post-80s representative of space design, Shu Cui is a senior interior architect and the founder of CUN-Design. He is a crazy X-sports fan who loves skiing, skydiving, auto racing and Harley transformation, while on the other side he is a builder of fine and creative living who has fun in interior design, clothing and furniture design and art deco. He is a paradoxical creative - he does design seriously and freely, and live naughtily and happily. His successful projects include Rosemoo Office, Office design for Blue Moon Films, Store Design for JUMEI.COM in Changzhi City in Shanxi, Nanjing Yihe Club, Fengshan Spa Club in Jinyu in Beijing, and so on. He has won awards such as 2015-2016 Champion of Chinese Design Elites, 2015 Emerging Designer of the Year of Jintang Prize, Outstanding Young & Middle-aged Designer of CBDA and New Work Award of Excellent Designers of Beijing Architecture and Decoration. |
| AWARD DETAILS | |
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Rosemoo Office Office by Shu Cui is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Shu Cui. · Click here to register inorder to view the profile and other works by Shu Cui. |
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