Xerox PARC Exhibit Exhibit by Erik Schmitt & Julio Martinez |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Xerox PARC Exhibit PRIMARY FUNCTION: Exhibit INSPIRATION: The designers were inspired by the incredible history and fascinating current endeavors of Xerox PARC. We wanted the artifacts and stories to take center stage whether it was PARC's invention of the laser printer, the mouse, or the graphical user interface. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Xerox PARC, the legendary center for technology innovation and R&D in Silicon Valley needed a compelling way to introduce prospective new clients to its history as well as their ongoing endeavors. To achieve this balance of showcasing the past and the future, historic artifacts were placed on top of clean, contemporary platforms, while bold graphics, videos, and interactive presentations detailed the ongoing innovation taking place at PARC. OPERATION / FLOW / INTERACTION: Visitors interact with the exhibit by encountering physical artifacts and videos throughout the space. Each cluster of artifacts has very brief text descriptions on the platforms and an interactive iPad platform near it in order for visitors to gain deeper levels of insights. There is also an area set aside for conversations between PARC employees and clients for conversations sparked by the exhibit. PROJECT DURATION AND LOCATION: The project is a permanent in house exhibit located in Palo Alto California. FITS BEST INTO CATEGORY: Fine Arts and Art Installation Design |
PRODUCTION / REALIZATION TECHNOLOGY: We collaborated with the in house engineering team at PARC to fabricate platforms for artifacts and custom interactive iPad stations. SPECIFICATIONS / TECHNICAL PROPERTIES: The exhibit was 1,200 square feet. TAGS: technology, innovation, silicon valley, incubator, computing, invention, pioneers, research, exhibit, RESEARCH ABSTRACT: We conducted numerous meetings with PARC team members in order to gain insight into the history of the facility, the nature of their many innovations and the current endeavors they were pursuing. CHALLENGE: We learned that the challenge was going to be how to exhibit the many spectacular innovations from PARC's past without overwhelming their current endeavors. ADDED DATE: 2017-01-13 19:43:05 TEAM MEMBERS (2) : Erik Schmitt and Julio Martinez IMAGE CREDITS: All images photographed by: Erik Schmitt |
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| Visit the following page to learn more: http://www.studio1500sf.com/parc/ | |||||
| AWARD DETAILS | |
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Xerox Parc Exhibit Exhibit by Erik Schmitt & Julio Martinez is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Erik Schmitt & Julio Martinez. · Click here to register inorder to view the profile and other works by Erik Schmitt & Julio Martinez. |
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