Magic Jelly Swallowing Aid by Atsuko Fukui |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Magic Jelly PRIMARY FUNCTION: Swallowing Aid INSPIRATION: While working as a clinical pharmacist at a general hospital, I often saw patients having meals mixed with medicines. Medicines are designed to take with water not to interfere medication's effectiveness or absorption, and to dissolve completely in a stomach. Yet, many patients have problems taking medication with water, due to the possible gagging or choking on the throat, or its bad taste. So, I started this project. I believe giving the medication safely and more relaxing way can optimize the Quality of Life. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The world's first Swallowing Aid Jelly covers up the medicine and deliver it to stomach safely and smoothly while masking the taste and smell. One can swallow multiple pills at once, without getting them stuck or chocking in the throat . Agar and other natural ingredients do not alter the medicine’s efficacy, and it dissolves medicines completely in the stomach. As the demand for solid pharmaceutical formulation is increasing, Jelly assists for the better mouthfeel and give precise dosage. OPERATION / FLOW / INTERACTION: With the cover up type jelly, prepare approx. 15g of jelly in the container. Cover up the medication between Jelly just like a sandwich. Then swallow. With the mix type jelly, mix powdered or granule medicine and jelly with spoon before swallowing. Masking type jelly is to mask the bitter medicine such as antibiotics. Just mix the jelly and medicine. And swallow. All of the package is designed to have the right particle sizes of jelly. So it won’t stick on the throat. PROJECT DURATION AND LOCATION: The development of this project started in 1996 in Japan. The first product launched in the market in 1997. Initially, we targeted a medical and nursing care field, as those are most needed. Then, we expanded the market to introduce the products to children and ordinary people. FITS BEST INTO CATEGORY: Medical Devices and Medical Equipment Design |
PRODUCTION / REALIZATION TECHNOLOGY: Jelly is consisted with a certain size of particles to cover up the medication completely, and delivers the medication to stomach without sticking on the throat. We designed the jelly to dissolve completely in the stomach as same as taking medication with water. We only use the additives approved for medical device, in order to avoid the interference with the medication. Carories intakes are considered for those with kidney problems or diabetecs. SPECIFICATIONS / TECHNICAL PROPERTIES: Two types of packages are provided depending upon the place and method and frequency of use. Pouch type package: 50mm x100mm x175mm (200mg/12servings) 7 flavors: Lemmon, Strawberry, Peach, Grape, Chocolate, Strawberry Chocolate, Coffee Jelly Compact single stick type: 42mm x 67mm x140mm. (15mm x 6 sticks/box) 4 flavors :lemon, Strawberry, Peach and Grape. Both pouch and stick package are designed with the special techniques to crush the jelly. So, when jelly comes out from the package mouth, it is made to the right flake. (Patented) TAGS: Swallowing aid jelly, Cover up the bitter medicine, Masks bitterness, Deliver medicines smoothly to stomach, No gaging, Made of Agar, All Natural ingrediets, RESEARCH ABSTRACT: The radiography and fluoroscopy, Study and compare the data between taking madicine with water and taking madicine with Jelly. In this reserach, we used 20 adult participants to swallow capsuls with both water and jelly to observe the swallowing process through a radiography and fluoroscopy. As a refult, 85% of perticipants had choked capsuls on their throat with water. Yet, 100% of them swallowed capsuls without any problem with Jelly. CHALLENGE: At the time of the development, Agar was regarded as a contraindicated material for dysphasic patients among Doctors and pharmacists. Therefore, getting their consensus was very difficult task. Also, since it was totally one of a kind category, Ministry of Health and Welfare warned for the possible violation of the Pharmaceutical Affairs Law. We persistently made our effort to clear out obstacles, by proving the safeties from the laboratory result, and explaining the needs of the society. ADDED DATE: 2017-01-13 08:03:58 TEAM MEMBERS (1) : IMAGE CREDITS: Atsuko Fukui, 2016. PATENTS/COPYRIGHTS: All of the Pttents holder is Atsuko Fukui. Swallowing Aid Jelly for Medicine:3257983.2001.Japan. A Swallowing-Assistive Drink:RE39125.2006.U.S.A. Bitter Taste Masking Swallowing Aid Jelly: 2004271853.2004.Australia, ZL200480026176.9.2009.China, HK1096294.2010.Hong Kong, 4647493.201.Japan, 10-1059057.2011.Korea 8287897.2012.U.S.A, 2538755.2013.Canada, Swallowing aid Jelly’s production method: ZL200480044692.4.2010.China, 10-1130419.2012.Korea, 2592155.2013.Australia, 1834528.2014.EU, HK1102529.2014.Hong Kong, Swallowing aid Jelly’s production method: 1361079.2012.Taiwan, Medicine swallowing aid jelly and its manufacturing method: 5249941.2013.Japan 2007360026.2013.Australia, 2201956.2014.EU, 10-1465836.2014.Korea, 2701777.2015.Canada, Filling Package: 102216178.2013.China 10-1447312.2014.Korea 5416131.2014.Japan HK1160087.2014.Hong Kong 2347975.2016.EU |
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| Visit the following page to learn more: https://www.ryukakusan.co.jp/en | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ryukakusan Co., Ltd. PROFILE: Ryukakusan is a pharmaceutical manufacturing company known as its bestselling family medicine. Back in the late Edo era in Japan, more than 200 years ago, the doctor for local lord in Akita Domain invented cough medicine for his master who was suffering from asthma. According to the local history book, it lessened the symptom of the master immediately. That was the origin of Ryukakusan as a company we well as a product. The doctor who invented this medicine was the ancestor of the current president of the Fujii family. For over 2 centuries, the secrecy of the production method has been passed down to successive generations within them. At the time of Meiji Restoration, along with the abolition of the domain, the medicine was granted to the family of Fujii. In 1871, the family established the business at the present location at Kanda, Tokyo. Then, 20 years later, the product's remedy of fine powdered formula was finalized. Soon after, Ryukakusan gained popularity as a cough medicine among people in Japan. After the World War II Ryukakusan was known among Asian countries and the import trading started. Over time, Ryukakusan had established itself as a throat specializing company. Among other popular products are: Ryukakusan Direct, Ryukakusan Throat Refreshing Candy, Swallowing Aid Jelly. They also manufacture ethical drugs. Currently, the company has 120 employees and owns a well facilitate factory in Chiba prefecture, Japan. The 8th generation of the president Fujii still maintains the traditional family owned company style, and will continue to be so with the pride and obligation. |
| AWARD DETAILS | |
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Magic Jelly Swallowing Aid by Atsuko Fukui is Winner in Medical Devices and Medical Equipment Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Atsuko Fukui. · Click here to register inorder to view the profile and other works by Atsuko Fukui. |
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