Dan Sultan Magnetic Music Video by Jonathan Chong

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DESIGN DETAILS
DESIGN NAME:
Dan Sultan Magnetic

PRIMARY FUNCTION:
Music Video

INSPIRATION:
Combining 3D printing and stop-motion animation made it possible to produce an innovative and compelling clip without the musician having to commit to 3 months of filming. I was inspired by the Peter Gabriel's Sledgehammer but wanted to take it to take it beyond the traditional pixelation technique and use new media technologies including 3D printing, projection mapping and 3D animation. I came up with some visual concepts that would match key points in the song relating to the lyrics.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The music video Magnetic is a hybrid of new media technologies; 3D printing, projection mapping, stop motion and some 3D animation. It is a performance clip with a 3D representation of the musician Dan Sultan as a sculptural bust. Through out the video the bust transforms and becomes a "living work of art". Two months in the making, over 60 individual 3D printed pieces and over 2700 photos.

OPERATION / FLOW / INTERACTION:
As this project is a video it does not require operation. Interaction is achieved by watching the video

PROJECT DURATION AND LOCATION:
Video duration 3 minuites 45 seconds 3 months to complete the project

FITS BEST INTO CATEGORY:
Movie and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The first step in the process of making Magnetic was to create a 3D scan of Dan’s head and face. This was done by taking a series of photos of Dan at various angles which were then stitched together to create a 3D model. We made a 30cm high bust of Dan with a movable head and replaceable mouth and eye pieces so we could animate the full range of facial expressions and movement. There were 11 phonemes; a unit of sound in speech, or mouth shapes that were also printed so when put together formed the words for lip syncing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1080p HD 16:9 aspect ratio Shot on Canon 5D MkII Dragonframe stop-motion software After Effects Premiere Pro Maya Agisoft PhotoScan For the 3D face/headscan Millumin and VDMX for the projection mapping Mocha Pro

TAGS:
3D printing, Stop motion, animation, 3D animation, projection mapping, music video

RESEARCH ABSTRACT:
There was a considerable amount of research that went into this project for its successful outcome. As there was a lot of 3D printing to be done we needed to work out the best settings for the printers to produce the best quality prints in the quickest time possible. The combination of settings of wall thickness, nozzle size, infill and print speed need to be just right to get the best result. The other areas that needed to be considered were how to physically attach the different mouth pieces or phonemes so that they could be easily swapped out for animating. I used small magnets for this.

CHALLENGE:
The main challenge was how to print all the 3D elements in the short amount of time that was required for the production. We ended up using five 3D printers simultaneously to reduce the print time. Also we need to research the best method for attaching and swapping out the head of the printed bust. For this we used a ball and socket joint. We tested a number of different methods and this worked the best. 3D animation was used when 3D printing large complex objects was too difficult and expensive.

ADDED DATE:
2017-01-12 06:26:52

TEAM MEMBERS (4) :
Jonathan Chong: Director, stop-motion animator, Shawn Miller: 3D animator, Christopher Langton: 3D printer and Sean Healy: Projection mapping

IMAGE CREDITS:
Image #No 1: Jonathan Chong
Image #No 2: Jonathan Chong
Image #No 3: Jonathan Chong
Image #No 4: Jonathan Chong
Image #No 5: Jonathan Chong

Visit the following page to learn more: http://www.dropbear.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dropbear Digital

PROFILE:
Dropbear is a film and animation studio based in Melbourne, Australia. Founded by designer/filmmaker Jonathan Chong, Dropbear creates outstanding moving-image pieces for clients across the commercial, community, cultural and music industries. We collaborate with animators, illustrators, art directors and other craftspeople to deliver unique, charming, and entertaining stories. Our experience spans live action film, motion-graphics and animation, with a specialisation in stop-motion. We are passionate about great ideas underpinned by strong craftsmanship. Our attention to detail means we go beyond expectations to deliver the best possible outcome on each and every project. No frame goes unturned!

NOMINATION DETAILS

Dan Sultan Magnetic Music Video by Jonathan Chong is a Nominee in Movie and Animation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jonathan Chong is also kept secret. This information will also be available later.
AWARD DETAILS

Dan Sultan Magnetic Music Video by Jonathan Chong is Winner in Movie and Animation Design Category, 2016 - 2017.



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