Wheat Youth Arts Hotel Hotel by LI Xiang

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DESIGN DETAILS
DESIGN NAME:
Wheat Youth Arts Hotel

PRIMARY FUNCTION:
Hotel

INSPIRATION:
Hangzhou, a city enjoys a long history, modern civilization and striking features. How could it be possible missing a starting point that makes tourists excited about the trip to Hangzhou even when booking hotel on Ctrip. Target customers of Wheat Youth Arts Hotel are young people or people who think they are still young. The goal is to design a hotel which itself will flirt with tourists, and a place welcomes tourists to tease at each other.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Upon approaching, two simple words “Mai Jian (Wheat)” could be seen on the small, simple and white door of the hotel. The designer creates a small lobby at the door; guests need to go through the small lobby when they see the name of the hotel, and then they will arrive at the hall. At the end of the small lobby, instead of using decorations like traditional pictures and work of art, it is a vertical display of all necessary supplies for hotel guest room.

OPERATION / FLOW / INTERACTION:
Hallo! How is going today! Very happy to see you! What’s up man! And the greeting said by hotel stuffs humorously in which they use Chinese pronunciation “Beng Zhu”to express the French word “Bonjour”. A sense of caring and communication could be felt everywhere, personified words are appeared in wherever in sight to interact with guests. This is a hotel who says hello to guests with walls, a hotel looks like a gallery, a hotel that is willing to accompany you, and a hotel that makes you willing to sing a song or draw a painting for others. This is Wheat Youth Arts Hotel!

PROJECT DURATION AND LOCATION:
The project started in April, 2016, lasting for 3 months. Opened in August 2016, the hotel is located in Binjiang District, Hangzhou, and within the trade area of Avenue of Stars.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Entering the the lobby, the space looks like a study and a living room. Book shelves are against four walls, the white wall and glass folded-paper styled partition separate the resting area from the book shelves. The big dog in front of the bar is like a hospitable steward who welcomes the guests on behalf of the host, and the chain fastens him has become a queue line. The designer uses Chinese checkers to describe people, so he decorates a map of the world on one of the walls using Chinese checkers, which carries a message that the hotel welcomes friends from all over the world to gather here. Also the designer uses Chinese checkers to represent the service personnel of the hotel, thus Chinese checkers- like stools are designed. Sitting on them, makes guests feel like being served.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The design of the corridor is concise but powerful and is winding forward. There are paintings and graffiti on every corner of the corridor and part of the ceiling is decorated with colored Chinese checkers, which is as sweet as skittles. The designer uses music, painting and reading which are loved by people in our daily life to decorate the whole atmosphere of the hotel. There is piano in the corridor of every floor, this allows guests to amuse themselves and share the charm of music and take music as a tool of silent communication between strangers.

TAGS:
hotel, interior design

RESEARCH ABSTRACT:
Based on the data (average age, tourist attraction, etc.) of the local area given by the client, we target customers of Wheat Youth Arts Hotel are young people or people who think they are still young. The goal is to design a hotel which itself will flirt with tourists, and a place welcomes tourists to tease at each other. The designer uses music, painting and reading which are loved by people in our daily life to decorate the whole atmosphere of the hotel. There is piano in the corridor of every floor, this allows guests to amuse themselves and share the charm of music and take music as a tool of silent communication between strangers.

CHALLENGE:
The designer creates a small lobby at the door; guests need to go through the small lobby when they see the name of the hotel, and then they will arrive at the hall. At the end of the small lobby, instead of using decorations like traditional pictures and work of art, it is a vertical display of all necessary supplies for hotel guest room. All the items are painted into white and sealed with glass to form a showcase. At the exterior side of the glass, it is the word “hallo” in orange-yellow. It makes people feel like that all items in the guest room are gathering here to welcome future guests.

ADDED DATE:
2017-01-10 07:45:37

TEAM MEMBERS (6) :
Design Director: LI Xiang, Design Team: FAN Chen, CHEN Dan, WU Feng, ZHANG Xiao and REN Li-Jiao

IMAGE CREDITS:
Image #1: Photographer Shao Feng, Hangzhou, 2016.
Image #2: Photographer Shao Feng, Hangzhou, 2016.
Image #3: Photographer Shao Feng, Hangzhou, 2016.
Image #4: Photographer Shao Feng, Hangzhou, 2016.
Image #5: Photographer Shao Feng, Hangzhou, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
X+Living

PROFILE:
Graduated from the Birmingham City University authenticated by Architecture association of RIBA, Li Xiang is the President and Creative Director of X+Living. The firm is established in 2011, which has made many commercial interior designs and won several prestigious awards, including CIID Interior Design China – Best Commercial Space Award, Forbes china’s 30 Most Promising Designers, CIID Award, IDA Top 10 designer, IDA Public Space first prize, etc.

NOMINATION DETAILS

Wheat Youth Arts Hotel Hotel by Li Xiang is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by LI Xiang is also kept secret. This information will also be available later.
AWARD DETAILS

Wheat Youth Arts Hotel Hotel by Li Xiang is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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