Lay’s Year of the Monkey Ltd Collection Snack Bag by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lay’s Year of the Monkey Ltd Collection PRIMARY FUNCTION: Snack Bag INSPIRATION: In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution. This limited edition Lay’s packaging celebrates the Chinese New Year by featuring iconic monkey-faces that reinterpret the legendary zodiac sign in a relevant and youthful way. UNIQUE PROPERTIES / PROJECT DESCRIPTION: These packs enable youth to bring something new and fun to Chinese New Year by sending New Year greetings to their beloved with Lay’s. This initiative generated more than 110 MM impressions on social media. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2017-01-05 20:27:38 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2016. |
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| AWARD DETAILS | |
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Lay’s Year of The Monkey Ltd Collection Snack Bag by Pepsico Design and Innovation is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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