Lay’s Year of the Monkey Ltd Collection
In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution. This limited edition Lay’s packaging celebrates the Chinese New Year by featuring iconic monkey-faces that reinterpret the legendary zodiac sign in a relevant and youthful way.
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These packs enable youth to bring something new and fun to Chinese New Year by sending New Year greetings to their beloved with Lay’s. This initiative generated more than 110 MM impressions on social media.
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PepsiCo Design & Innovation, 2016.