Pepsi Year of the Monkey Ltd Edition Can
The Pepsi Year of the Monkey Limited Edition Can celebrates the excitement of the Chinese New Year combined with the youthful spirit of Pepsi. In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The artistic direction of the design features a youthful and iconic monkey-face leveraged across the entire campaign, enhancing brand love while commemorating the tradition of the Chinese New Year in a fresh and youthful style.
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TEAM MEMBERS (1) :
PepsiCo Design & Innovation, 2016.