Kellyone Packaging Design by Dongdao Creative Branding Group

Home > Winners > #52017


DESIGN DETAILS
DESIGN NAME:
Kellyone

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
The colorful illustration starts with a simple dot, symbolizing one's innate mindset. It evolves into a galaxy-like dot-composed fruit veggie shape, based on the actual ingredients. This state of mind reflects an attitude to present healthy nutrition to an energetic clientele.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kellyone is a beverage product produced by Hongsheng Beverage Group, one of the beverage giant in China. The nova innovative drink is dedicated to provide unique beverage service to the young audiences. The most creative idea is that the drinks can be customized from the combination of 100 garden stuffs, hence meaning unlimited combinations.

OPERATION / FLOW / INTERACTION:
The packaging uses craft-paper in a ‘cell-like’ installation. Once the novel structure is opened fully, the product is nicely displayed 360 degrees.

PROJECT DURATION AND LOCATION:
The project started in May 2015 in Beijing and finished in July in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle design is fairly simple. The message lies behind is that plain things can be endowed into something extraordinary. The bottle measures 53.3mm in diameter, volumes 300ml, aluminum foil seal with black hemming cap. The label creation begins with a simple dot. Dot is a simple but intriguing symbol. It represents the innate mindset lies inside people’s heart. Moreover, infinite dots transform into the shape of ingredients used in the drink, which symbolizes the infinite selection within customer’s grasp.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottle measures 53.3mm in diameter, volumes 300ml, aluminum foil seal with black hemming cap. The packaging uses craft-paper in a ‘cell-like’ installation. Once the novel structure is opened fully, the product is nicely displayed 360 degrees.

TAGS:
Packaging, Young, Health

RESEARCH ABSTRACT:
The colorful illustration starts with a simple ‘dot’, symbolizing the ‘innate mindset’. It evolves into a ‘galaxy-like’ (infinite) fruit veggie shape, based on the actual ingredient(s). This state of mind reflects an attitude to present healthy nutrition to an energetic clientele. With seemingly ‘infinite’ choices, one can choose among 100 fruits and/or veggies. The packaging uses craft-paper in a ‘cell-like’ installation. Once the novel structure is opened fully, the product is nicely displayed 360 degrees.

CHALLENGE:
The bottle design is fairly simple. The message lies behind is that plain things can be endowed into something extraordinary. The bottle measures 53.3mm in diameter, volumes 300ml, aluminum foil seal with black hemming cap. The label creation begins with a simple dot. Dot is a simple but intriguing symbol. It represents the innate mindset lies inside people’s heart. Moreover, infinite dots transform into the shape of ingredients used in the drink, which symbolizes the infinite selection within customer’s grasp.

ADDED DATE:
2016-12-07 07:13:06

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Kellyone Packaging Design by Dongdao Creative Branding Group is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Dongdao Creative Branding Group is also kept secret. This information will also be available later.
AWARD DETAILS

Kellyone Packaging Design by Dongdao Creative Branding Group is Winner in Packaging Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Dongdao Creative Branding Group.

· Click here to view the profile and other works by Dongdao Creative Branding Group.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |