eo Beauty & Health Identity and packaging by Tak Cheung & Nancy Chan

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DESIGN DETAILS
DESIGN NAME:
eo Beauty & Health

PRIMARY FUNCTION:
Identity and packaging

INSPIRATION:
EO beauty's products are all handmade and use only natural ingredients. We designed the packaging of one of their signature product, the beauty soap. As their products contain no artificial colors and preservatives, we decided to create a clean design that can showcase that.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We designed the packaging of one of our client's signature product, the beauty soap. As their products contain no artificial colors and preservatives, we decided to create a clean design that can showcase that. The main visual that we use is an irregular shape that symbolizes soap dissolving in water. By using translucent paper in the packaging, consumers will be able to see the soap as it is, natural, uncovered. Besides, stitching was used to give the packaging a more unique and handmade feel.

OPERATION / FLOW / INTERACTION:
Translucent paper allow customers to see the soap's shape and color without opening the packaging. Moreover, the texture of the paper is very smooth to enable customers to relate their imaginations to silky soft skin. The final element of this packaging is the stitching. This gives the handmade feel to this packaging that corresponds to the brand image that is minimalist, simple, clean and natural.

PROJECT DURATION AND LOCATION:
This product is launched in January 2016 and is still one of the best-selling product of our client.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Translucent paper was used in this packaging so that consumers will be able to see the soap as it is, natural, uncovered. Besides, white stitching was also used to give the packaging a more unique and handmade feel.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 150mm x Height 150mm

TAGS:
Skincare, branding, packaging design, white, clean, natural, handmade

RESEARCH ABSTRACT:
We studied as many handmade skincare and beauty soap brands as we can from Hong Kong and other places around the world. Most brands use raw material paper and craft paper to create their packagings. However, we created this revolutionary packaging for our client so that her brand stands out from others. Moreover, we wish to convey our client's brand image and vision through our design.

CHALLENGE:
One of our biggest challenge is that our client is still a very new company. And with the high number of handmade skincare brands in Hong Kong, it is very difficult to create an impression among her potential customers. Moreover, she has limited budget for this project and hence we have to work to create the best effects with the least amount of money..

ADDED DATE:
2016-12-03 13:13:27

TEAM MEMBERS (2) :
Designer: Tak Cheung, Nancy Chan and Creative Director: Tak Cheung

IMAGE CREDITS:
All images: Studio 10 Design

Visit the following page to learn more: http://www.studio10.hk/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
eo Beauty & Health

PROFILE:
EO beauty's products are all handmade and use only natural ingredients, contain no artificial colors and preservatives. They believe that chemicals are bad for skin. Moreover, by creating all products themselves, they are able to ensure that the quality and also make sure that all products are created hygienically. Besides, the source of ingredients used are carefully pick to ensure their customers are getting the best and safest products.

NOMINATION DETAILS

Eo Beauty & Health Identity and Packaging by Tak Cheung & Nancy Chan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Eo Beauty & Health Identity and Packaging by Tak Cheung & Nancy Chan is Winner in Packaging Design Category, 2016 - 2017.



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