Ecgberht of Kent Gin Label Design by 5IVE |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ecgberht of Kent Gin PRIMARY FUNCTION: Label Design INSPIRATION: Founded on the historical Hamm’s brewery site, 11 Wells Spirits combines modern craft with local heritage to develop spirits that never run dry. Our challenge was to design a fresh and timeless look for their new American Style Gin made from Minnesota grains. We found inspiration for this design in the old agricultural traditions of Minnesota and the architectural elements of late 19th century. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Inspired by local history and iconic architecture the label design incorporates textures, geometry, and graphic embellishments. Colors were selected to complement the brand and stand out. Architectural influences were combined with organic botanical shapes to reflect the subtleties, detail and craft of the distilling process. A final touch of silver foil and embossing brings a modern shimmer to the bottle pushing the brand credo – Embrace your history. Create your future. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in January 2015 in Minneapolis and finished in May 2015. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The label was printed on a digital press and enhanced with embossing and silver foil. SPECIFICATIONS / TECHNICAL PROPERTIES: 100 mm x 55 mm x 265 mm TAGS: Packaging, Design, Package Design, Beverage, Illustration, Label Design, Spirit Design, Alcohol RESEARCH ABSTRACT: The design was inspired by traditional midwestern architecture with art deco motives. The preliminary design stages explored the unity between geometric shapes, symmetry and the organic shapes of the botanicals. After carefully studying those the design team applied the required elements into the bottle grid to determine the size and scale of the label. CHALLENGE: Design a fresh and timeless look for this new American Style Gin made from Minnesota grains. ADDED DATE: 2016-11-11 19:00:35 TEAM MEMBERS (2) : Creative Director: Boriana Strzok and Designer: Andi Jordt IMAGE CREDITS: Image #1: Photographer Lars Hansen Image #2: Photographer Lars Hansen Image #3: Photographer Lars Hansen Image #4: Photographer Lars Hansen Image #5: Photographer Lars Hansen |
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| Visit the following page to learn more: https://goo.gl/dYuUaV | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 5IVE PROFILE: 5IVE is an independent creative agency located in the heart of NE Minneapolis. We apply an insightful view to brand development in a setting that is collaborative, client-driven and comprehensive. Our creativity is guided by in-depth research, industry knowledge and the ability to combine ideas with business solutions. |
| AWARD DETAILS | |
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Ecgberht of Kent Gin Label Design by 5ive is Winner in Packaging Design Category, 2016 - 2017.· Read the interview with designer 5IVE for design Ecgberht of Kent Gin here.· Press Members: Login or Register to request an exclusive interview with 5IVE. · Click here to register inorder to view the profile and other works by 5IVE. |
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