Ecgberht of Kent Gin
Founded on the historical Hamm’s brewery site, 11 Wells Spirits combines modern craft with local heritage to develop spirits that never run dry. Our challenge was to design a fresh and timeless look for their new American Style Gin made from Minnesota grains. We found inspiration for this design in the old agricultural traditions of Minnesota and the architectural elements of late 19th century.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Inspired by local history and iconic architecture the label design incorporates textures, geometry, and graphic embellishments. Colors were selected to complement the brand and stand out. Architectural influences were combined with organic botanical shapes to reflect the subtleties, detail and craft of the distilling process. A final touch of silver foil and embossing brings a modern shimmer to the bottle pushing the brand credo – Embrace your history. Create your future.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in January 2015 in Minneapolis and finished in May 2015.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
100 mm x 55 mm x 265 mm
Packaging, Design, Package Design, Beverage, Illustration, Label Design, Spirit Design, Alcohol
Design a fresh and timeless look for this new American Style Gin made from Minnesota grains.
TEAM MEMBERS (2) :
Creative Director: Boriana Strzok and Designer: Andi Jordt
Image #1: Photographer Lars Hansen
Image #2: Photographer Lars Hansen
Image #3: Photographer Lars Hansen
Image #4: Photographer Lars Hansen
Image #5: Photographer Lars Hansen