Ficedula Parva Womenswear by Hekne

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DESIGN DETAILS
DESIGN NAME:
Ficedula Parva

PRIMARY FUNCTION:
Womenswear

INSPIRATION:
The world of birds has a special place in our design concept. Every collection carries the colours of a selected bird. That gives them a coherent visual identity, but it also gives them a place in a greater, longer lasting concept. This way we can avoid to replace all the garments every season, and we can give them a longer life by leaving them in the store together with the next collections. We hope that our garments will bring with them a touch of the beauty and harmony found in the nature they are inspired by.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Ficedula Parva collection is inspired by the colour palette of the Red-breasted Flycatcher. It is made of organic cotton, organic linen and recycled yarn. The textile print is handmade by the designer. We choose materials that are produced in a way that is gentle to nature. We use high quality materials that last longer. We create classic designs that can be used for more than one season. Slow fashion, inspired by nature.

OPERATION / FLOW / INTERACTION:
All the garments in the Ficedula Parva collection are light, comfortable garments for the spring and summer season. They are designed to go well together, and to be used for many occasions. The dresses are wonderful on their own on a warm summer day with bare feet, and can also be worn with high heels later on in the evening. The jackets and cardigans may perfectly well be combined with e.g. a black evening dress, but also with a pair of casual jeans. Furthermore, the dresses and the linen jacket have waistbands that may be wrapped around the body in different ways. It might be tied either in the back, the front or the side of the waist, which gives the garments different expressions.

PROJECT DURATION AND LOCATION:
The design process started January 2016 and the garments will be ready for sale in February 2017.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
All garments are made of recycled or organic, GOTS certified materials. The print on the jersey fabric is a digitally printed version of a handmade print. The printing process is also GOTS certified. The production of both garments and most of the materials has taken place in Europe.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
fashion design, womenswear, sustainable, organic, slow fashion, recycled

RESEARCH ABSTRACT:
The process started with selecting a bird, browsing books. Having decided on the bird, we searched for fabrics with the right colours, that also were suitable for a spring/summer collection, and that were as sustainable as possible. This research was done at fabric fairs and through communication with fabric agents. One of the fabrics was printed using a handmade print based on the selected birds colour palette. Then followed a process of research and finding inspiration for the designs and details of the garments. Here there were many elements that lead to the final result, like browsing books, studying old designs in pictures and real life, observing people and how they dress on the street, collecting preferences on design attributes from different people.

CHALLENGE:
Finding suppliers that offer a good selection of sustainable fabrics has proven to be much harder than expected. There are almost no sustainable fabrics to be found at the regular fabric fairs, and when you find them they very often happen to be very limited in colours and qualities. This is a challenge that requires time and energy, but it does also give the design process some limitations that might lead to unexpected, new and creative ideas.

ADDED DATE:
2016-11-09 21:09:02

TEAM MEMBERS (1) :
Siglinde Lunde

IMAGE CREDITS:
Photographer Borja López Díaz, Ficedula Parva, 2016.

Visit the following page to learn more: http://www.hekne.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
HEKNE

PROFILE:
HEKNE creates slow fashion, inspired by nature. The brand's first collection was launched for autumn/winter 2016. The Ficedula Parva collection is their second collection, to be released spring/summer 2017. HEKNE was established in 2013, by Siglinde Lunde and Anja Hekne. Siglinde has a background in sales, marketing and PR with a masters degree from BI Norwegian Business School. She is based in Oslo, Norway. Anja has a bachelor degree in fashion design from Ravensbourne College in London and marketing studies from CPHbusiness in Copenhagen. She currently lives in Barcelona, Spain.

NOMINATION DETAILS

Ficedula Parva Womenswear by Hekne is a Nominee in Fashion, Apparel and Garment Design Category.

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AWARD DETAILS

Ficedula Parva Womenswear by Hekne is Winner in Fashion, Apparel and Garment Design Category, 2016 - 2017.



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