Androgynous By Butterfly Lovers Womenswear Collection by Polly Ho

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DESIGN DETAILS
DESIGN NAME:
Androgynous By Butterfly Lovers

PRIMARY FUNCTION:
Womenswear Collection

INSPIRATION:
The FW16 collection is inspired by a Chinese legend of a tragic love story, Butterfly Lovers. It is like the Eastern version of "Romeo and Juliet". A love story about a Liang Shanbo and Zhu Yingtai. Zhu disguised herself as a boy and left for an academy. At school, Zhu met a boy called Liang Shanbo, whom she soon befriended and becoming sworn brothers. As the months and the years passed they became inseparable companions, and Zhu realized that she was in love.
 However, they both died and became butterfly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This collection, Loom Loop tried to integrate the core feminine look combined with the tailoring structure. It features strongly on prints inspired by the story. The colour palette is a juxtaposition of this legend story with burgundy and dark forest colour. The butterfly motif provides a focus on prints; Loom Loop favours both the all in one look in the same print and the mixing of the prints. True to Loom Loop’s philosophy the key look is relaxed yet expressive. The use of the most luxury silk in the tailoring adds fluidity to the otherwise clean lines and structured silhouette. To complement the feminine palette a hint of masculinity is conveyed in the tubular shapes of the dresses.

OPERATION / FLOW / INTERACTION:
This collection includes 30 outfits

PROJECT DURATION AND LOCATION:
This project started since Oct 2015 and finished in Jan 2016 and was joined the official New York Fashion Week Catwalk in Feb 2016.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
In contrast to the digital prints the collection also features pieces crafted in Canton silk, that are minimalist with subtle detailing and block colouring which accentuate the characteristics of this artisan fabric and allows this heritage fabric speaks for itself.

SPECIFICATIONS / TECHNICAL PROPERTIES:
30 outfits, size in UK 10

TAGS:
Butterfly Lovers, Canton Silk, Sustainable, Heritage, Digital Print, Laser Cut, Embroidery

RESEARCH ABSTRACT:
Looking research from the Chinese Legend Story, from book and movie. Try to elaborate the elements into graphic prints and silhouette.

CHALLENGE:
We design all the graphic print in-house. We draw everything by hand then manipulate them into computer graphic software. Later on, we send it to digital printer to print them on silk fabric. We also try to simplify some graphic and send them for laser cut and embroidery. Then we attach on the garments.

ADDED DATE:
2016-11-08 08:10:23

TEAM MEMBERS (1) :
Andy Honpong

IMAGE CREDITS:
All image: Photographer Patrick Wong
Make up & Hair: Baby

Visit the following page to learn more: http://www.loom-loop.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Loom Loop

PROFILE:
Designer Polly Ho launched her own brand Loom Loop in 2013 with her partner, prior to that Polly had a well established career as a fashion designer and consultant, she worked for many international high street  brands and advised many Chinese clients.  Early on in her career she worked for Misa Harada millinery in London, an experience that had a strong influence on her still today.   She is a real advocate in the slow fashion movement, heritage, sustainability and east meets west are the ingredients that underpin the brand. Her first collection was launched in 2014 in PMQ, by her second collection she was scouted by the global CEO of the South Beach hotel in Singapore built by Norman Foster and designed by Philippe Starck, this golden opportunity landed her a sizable corporate project and put her brand beyond Hong Kong. Since then, she has gone on to win SME’s Youth Entrepreneurship Award 2015, Design for Asia Award 2015 — Category Award (Bronze), Perspective 40 under 40 Award for Fashion Design 2016, and RITAHK award for Retailer of the Year for Small Business 2016. In October 2015, she participated the Mercedes Benz Fashion Week in Tokyo with a catwalk show; and in February 2016, she presented another catwalk show at the official New York Fashion Week, both organised by the Hong Kong Trade Development Council.  She graduated with a BA from Hong Kong Polytechnic University in 2004 and studied at the University of Central England. 

NOMINATION DETAILS

Androgynous by Butterfly Lovers Womenswear Collection by Polly Ho is a Nominee in Fashion, Apparel and Garment Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Androgynous by Butterfly Lovers Womenswear Collection by Polly Ho is Winner in Fashion, Apparel and Garment Design Category, 2016 - 2017.



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