Casper Pillow Universally-comfortable Pillow by Jeff Chapin and Carly Price

Home > Winners > #51025


DESIGN DETAILS
DESIGN NAME:
Casper Pillow

PRIMARY FUNCTION:
Universally-comfortable Pillow

INSPIRATION:
Until Casper upended the mattress buying experience in 2014, most sleep companies had taken a traditionally boring approach to sleep. Casper created one outrageously comfortable model that sleeps cool and is perfect for everyone by cutting the infinite models with confusing features from the equation and eliminating the need for showrooms. Wanting to further our mission to improve sleep for everyone, we set out to design a single pillow that would impress all sleepers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Casper's pillow designed for every sleeper. After undergoing extensive research, our engineering team found that the average person sleeps with a combination of soft and firm pillows for ultimate comfort. Casper’s unique dual layer design eliminates the need for confusing combinations of pillows. The Casper pillow features an inner core with shorter fibers to provide springiness in any position, and an outer layer with longer fibers for a cushy, luxurious feeling that is forgiving at any angle.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in May 2014 and finished in November 2015. It was designed and assembled in the USA with components from China and Korea.

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
Standard Size: 18 inches X 26 inches, 2 inch gusset. King Size: 18 inches X 34 inches, 2 inch gusset. Made 100% out of cotton cover, with polyester fabric lining and microfiber fill.

TAGS:
-

RESEARCH ABSTRACT:
The research process consisted of in-home research, and elaborate prototyping with real world A/B testing. The objective was to create a perfect pillow for all. In order to achieve this, we took existing pillows of all kinds and created custom prototypes by combining the better components from multiple models into unique combinations. After discovering a hand-filled pillow differs greatly from a machine-filled pillow, we created homemade prototypes and sent to members of Casper Labs, our research division with over 15,000 members

CHALLENGE:
As we set out to revolutionize the pillow, we were faced with two main concerns: the first being that everyone has a different method of sleeping and the second being the countless gimmicky models, made up of varying materials and densities. In order to create the perfect pillow suitable for all, Casper embarked on a research process that united extensive in-home research and elaborate prototyping with real world A/B testing in order to provide world class products.

ADDED DATE:
2016-09-30 20:11:06

TEAM MEMBERS (3) :
Jeff Chapin: Chief Product Officer and co-founder at Casper. , Carly Price: VP of Product Development at Casper and

IMAGE CREDITS:
Credit Casper

Visit the following page to learn more: http://www.casper.com/pillows
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Casper

PROFILE:
Casper (casper.com) is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets, pillows, a matching foundation, and even a dog mattress. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions of 2015.

NOMINATION DETAILS

Casper Pillow Universally-Comfortable Pillow by Jeff Chapin and Carly Price is a Nominee in Furniture Accessories, Hardware and Materials Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Jeff Chapin and Carly Price when results are announced.
AWARD DETAILS

Casper Pillow Universally-Comfortable Pillow by Jeff Chapin and Carly Price is Winner in Furniture Accessories, Hardware and Materials Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Jeff Chapin and Carly Price.

· Click here to register inorder to view the profile and other works by Jeff Chapin and Carly Price.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |