DESIGN NAME: #OMG
PRIMARY FUNCTION: Restaurant
INSPIRATION: #OMG is a Japanese restaurant in Hong Kong. The restaurant name #OMG is a hashtag label commonly used in several major social media platforms, such as Twitter, Instagram, Facebook, Google Plus, etc. Users create hashtags by placing a “#” sign before a word or a phrase. It allows them to express their feelings, and at the same time search for posts with the same hashtag. In the design of this restaurant, the designers have incorporated a lot of concepts that are associated with the Internet and social media.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: #OMG is a popular hashtag on social media platforms, hashtags allow users to express feelings and connect posts with the same tag, this concept is illustrated in the design. The theme color of this Japanese restaurant, magenta, resembles Japan’s iconic sakura and flag. Custom-made lamps, floor pattern, square furniture imitate rigid and angular pixels, and the connection created by social media.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: Hong Kong
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PRODUCTION / REALIZATION TECHNOLOGY: Felt, LG Hausys solid surfacing material, stainless steel, ceramic tile, marble, laminated glass
SPECIFICATIONS / TECHNICAL PROPERTIES: 180 sq. meter
TAGS: Restaurant, Hong Kong, Japanese, sakura, magenta, social media, hashtag, #OMG
RESEARCH ABSTRACT: -
CHALLENGE: It was a challenge to illustrate the non-visual theme of social media in the design. Also, the theme color magenta is an uncommon color, enabling #OMG to stand out, but it was hard to find furniture and decorations in magenta. Besides, it was difficult to install the big and heavy zigzag lamps, which were designed to represent pixelated images and the connection created by social media.
ADDED DATE: 2016-09-30 17:32:52
TEAM MEMBERS (1) : One Plus Partnership Limited
IMAGE CREDITS: Ajax Law & Virginia Lung
PATENTS/COPYRIGHTS: Copyright belongs to One Plus Partnership Limited, 2016.
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