JIA Headquarters Taipei
As JIA is rooted in bringing cultural roots of home into everyday design, the design translates traditional concepts of Chinese residential architecture with a modern approach. The overall layout is based on the Siheyuan, or traditional courtyard house, with an emphasis on layered spaces, each one revealed in sequence, one after the next.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A tableware brand that reinterprets Chinese craftsmanship with modern typologies, JIA means home in Chinese. To realize this aesthetic vision in spatial terms, The design's prominent challenge is to balance function with brand, and East with West.
The interior is divided into three zones, each surrounding one side of the metaphorical courtyard. Alternating layers of closed and open spaces rhythmically echo traditional Siheyuan architecture.
OPERATION / FLOW / INTERACTION:
Alternating layers of closed and open spaces rhythmically echo traditional siheyuan architecture, while differing needs for openness dictated the ordering of functions within the layout. Functions placed further inward require more privacy, while those toward the front encourage more conversation and interaction.
PROJECT DURATION AND LOCATION:
Address: No.33, Dexing W. Rd., Shilin Dist., Taipei, 11158
Project Duration: Sep 2013 - Sep 2015
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The main volume of the interior is devoted to the design and marketing teams, whose work space occupy the length of the office’s windows and view, a perk normally reserved for management. The floorplan is punctuated with glass meeting rooms and semi-open office cubes that balance visual transparency and open discussions with privacy and concentration, where the modernity of a gradient-frosted glass cube stands in stark contrast to the wooden cube of the entry.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Space area: 602 sqm
JIA, Office, Headquarters, Taipei, KYDO, workplace
As society rises above mere subsidence to reach both affluence and influence, so beings its search for meaning, and the desire to rediscover its roots. New use to old became not just a creative expression within the space, but a tangible reflection of the brand’s vision and values. By realizing the potential of what is overlooked and forgotten, the space brings JIA to life, through time, and across cultures.
Faced with a tight budget and schedule, limitations were turned around with creative ingenuity. Most of the bookshelves, partitions, and doors were made from recycled plywood that is strong, accessible, yet intriguingly textured. Irregular scraps make up the bulk of desk surfaces, while industrial mesh and angle bars became divisors and shelving support. Even the back of the wooden concrete molds found new use as wall material in the conference room.
TEAM MEMBERS (2) :
Designer: Keng-Yu Liao, Tori Shih, Dema Chang and Constructor: I-Li Construction
Photographer: Te Fan Wang