DESIGN NAME: 7 Stick
PRIMARY FUNCTION: Chewing Gum
INSPIRATION: In consideration of the “aspartame free” future representing the healthiness promise of the product and unique and expressionist, conscious consumption, technology addicted and anti-perfectionist attitude of the new generation.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Brave packaging strategies and communication strategies were needed to be developed for the chewing-gum category- our start point for 7 stick. We designed a young, fun, brave and smart brand identity reflecting the codes of the new generation.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
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RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2016-09-29 15:30:54
TEAM MEMBERS (5) : Creative Director and Designer: Salih Kandemir, Strategist: Can Uludag, Account Executive: Egemen Yogurtcuoglu, Account Director: Dilek Elidemir and
IMAGE CREDITS: Twinsadhouse, 2016.
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