In consideration of the “aspartame free” future representing the healthiness promise of the product and unique and expressionist, conscious consumption, technology addicted and anti-perfectionist attitude of the new generation.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Brave packaging strategies and communication strategies were needed to be developed for the chewing-gum category- our start point for 7 stick. We designed a young, fun, brave and smart brand identity reflecting the codes of the new generation.
OPERATION / FLOW / INTERACTION:
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FITS BEST INTO CATEGORY:
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TEAM MEMBERS (5) :
Creative Director and Designer: Salih Kandemir, Strategist: Can Uludag, Account Executive: Egemen Yogurtcuoglu, Account Director: Dilek Elidemir and