SugarLady_Ladies Brand_Pop-up Store
Ladies Apparel Popup Store
The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
OPERATION / FLOW / INTERACTION:
The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
PROJECT DURATION AND LOCATION:
The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design
PRODUCTION / REALIZATION TECHNOLOGY:
The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Sugar, Woman cloth
The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
TEAM MEMBERS (2) :
Designer name:TOMOHIRO KATSUKI and Designer name:MASANORI KOBAYASHI