Pulses and Grains
We set off from the content marketing strategy as first priority. The design shaped by taking inspiration from the richness, natural aspects and healthy living trends of the world’s legumes has been supported with academic studies and unique contents have been created from the history and main benefits of the products to the cooking techniques and delicious ideas. We pursued the main goal of creating a design that can answer the questions of consumers with transparency.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For Yayla Gurme series, our target was creating a consistent and valuable identity for the brand's "pulses of world" product line, distinguishing from similar designs in the legumes sector and making value added products noticeable on the shelves through the use of efficient and distinct design.
OPERATION / FLOW / INTERACTION:
The Yayla Gurme series are sold in grocery stores. The packages and information is designed to inform the customer transparently. Faces of locals in the countries cultivating legumes are the faces of packages and they are very noticeable on the shelves. The content marketing strategy will include augmented reality in near future.
PROJECT DURATION AND LOCATION:
Project started in July 2015 in Istanbul and finished in August 2016
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
pulses, super food, functional food, gourmet, legumes, packaging
The contents on the packages are the results of academical studies including, cooking techniques, health benefits, history, nutritional values, recipes and more... The brand Yayla is the leader brand in Turkey in legumes sector. The leader brand is responsible for informing the customer so we have widened the content frame as much as possible.
The execution part was the hardest part as many details changed during the academical studies. Writing the health benefits of the products was hard because of the laws.
TEAM MEMBERS (5) :
Designers: Salih Kandemir, Barlas Kontas, Creative Director: Salih Kandemir, Strategist: Can Uludag, Account Directors: Fulya Güvem Yasar, Dilek Elidemir and