Yayla Gurme Pulses and Grains by Twinsadhouse

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DESIGN DETAILS
DESIGN NAME:
Yayla Gurme

PRIMARY FUNCTION:
Pulses and Grains

INSPIRATION:
We set off from the content marketing strategy as first priority. The design shaped by taking inspiration from the richness, natural aspects and healthy living trends of the world’s legumes has been supported with academic studies and unique contents have been created from the history and main benefits of the products to the cooking techniques and delicious ideas. We pursued the main goal of creating a design that can answer the questions of consumers with transparency.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For Yayla Gurme series, our target was creating a consistent and valuable identity for the brand's "pulses of world" product line, distinguishing from similar designs in the legumes sector and making value added products noticeable on the shelves through the use of efficient and distinct design.

OPERATION / FLOW / INTERACTION:
The Yayla Gurme series are sold in grocery stores. The packages and information is designed to inform the customer transparently. Faces of locals in the countries cultivating legumes are the faces of packages and they are very noticeable on the shelves. The content marketing strategy will include augmented reality in near future.

PROJECT DURATION AND LOCATION:
Project started in July 2015 in Istanbul and finished in August 2016

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
pulses, super food, functional food, gourmet, legumes, packaging

RESEARCH ABSTRACT:
The contents on the packages are the results of academical studies including, cooking techniques, health benefits, history, nutritional values, recipes and more... The brand Yayla is the leader brand in Turkey in legumes sector. The leader brand is responsible for informing the customer so we have widened the content frame as much as possible.

CHALLENGE:
The execution part was the hardest part as many details changed during the academical studies. Writing the health benefits of the products was hard because of the laws.

ADDED DATE:
2016-09-29 12:45:44

TEAM MEMBERS (5) :
Designers: Salih Kandemir, Barlas Kontas, Creative Director: Salih Kandemir, Strategist: Can Uludag, Account Directors: Fulya Güvem Yasar, Dilek Elidemir and

IMAGE CREDITS:
Twinsadhouse, 2016.

Visit the following page to learn more: http://www.twinsadhouse.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
YAYLA GURME

PROFILE:
Yayla is the leader brand in Turkey in legumes sector. As being responsible for informing the customer, Yayla Gurme series' packs carry content marketing strategy as first priority. The design is shaped by taking inspiration from the richness, natural aspects and healthy living trends of the world’s legumes has been supported with academic studies and unique contents have been created from the history and main benefits of the products to the cooking techniques and delicious ideas. The main goal of Yayla Gurme packaging is to create a design that can answer the questions of consumers with transparency. The Yayla Gurme series are sold in grocery stores. Faces of locals in the countries cultivating legumes are the faces of packas and they are very noticeable on the shelves. The content marketing strategy will include augmented reality in near future.

NOMINATION DETAILS

Yayla Gurme Pulses and Grains by Twinsadhouse is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Yayla Gurme Pulses and Grains by Twinsadhouse is Winner in Packaging Design Category, 2016 - 2017.



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