Taiwan Black Tofu Brand Design Corporate Identity by U VISUAL COMMUNICATION

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DESIGN DETAILS
DESIGN NAME:
Taiwan Black Tofu Brand Design

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The key concept for the logo is centred around the image of "a pig wearing spectacles", which both conveys the brand's unique name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the original stall's founding is shown in the curls of the pig's tail. This modern yet humorous design encapsulates the client's enduring brand values and culinary heritage of three generations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Taiwan Black Tofu (also known as "Bespectacled Black Pudding Broth" in the local language) was originally a street food stall in Taiwan's night market. The founder was called "bespectacled old man", and his nickname became the name of the stall. Nowadays, it has transformed into a modern restaurant. In updating the shop's brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle, to please both regular customers and attract a new generation.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
2015, Taipei, Taiwan

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
taiwan,brand,identity,design,food

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-09-29 04:15:04

TEAM MEMBERS (1) :
U VISUAL COMMUNICATION

IMAGE CREDITS:
U VISUAL COMMUNICATION

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Taiwan Black Tofu

PROFILE:
Taiwan Black Tofu (also known as “Bespectacled Black Pudding Broth” in the local language) was originally a street food stall in Taiwan’s night market. The founder was an old man who wore spectacles, hence locals were accustomed to affectionately call him ‘bespectacled old man’. This memorable nickname stuck, and ended up becoming the name of the stall.Today, the shop has passed onto its third generation, and this down-to-earth traditional Taiwanese delicacy carries half a century of local history and cultural significance.

NOMINATION DETAILS

Taiwan Black Tofu Brand Design Corporate Identity by U Visual Communication is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Taiwan Black Tofu Brand Design Corporate Identity by U Visual Communication is Winner in Advertising, Marketing and Communication Design Category, 2016 - 2017.



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