Nothing is Something - Cloudy Tea Tea Packaging by Lin Shaobin

Home > Winners > #50770


DESIGN DETAILS
DESIGN NAME:
Nothing is Something - Cloudy Tea

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
This product is positioned as collective and commemorative products by RuanYuanchang tea. We hope that the packaging design should have distinctive visual effect and traditional Chinese features to realize a sense of ritual when it is opened. Therefore, we think about that whether there is a similar reflective way in the traditional Chinese etiquette, which has different packaging from other teas. Finally we found inspiration in the ancient calligraphy and painting scroll.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Combined with the packaging of traditional Chinese calligraphy and painting scroll, the design involves the inspiration of scroll into the tea tube and tea bag, which has different features from other designs. The advantages of this design is that people will have a sense of ritual when they opened the package. After opening the knot, it unfolds a picture of Chinese landscape painting which is composed of the roots of a tree, leaves of tea and flower of tea. It can not be seen before opening, thus the packaging only has concise patterns which only includes teapot, words and seal. Different teapots brings in different tea aroma, water drops and streaming shape, leading people untie the rope and open the package. Now a Chinese landscape painting idea is neatly combined with the package, based on tea tree’s root, tea leaves and tea flower, three illustration of tea plantation, tea trading and tea-tasting are depicted, which shows correspondingly the tea growing environment, historical trading scene and tea-tasting mood back in the garden.

OPERATION / FLOW / INTERACTION:
The Pu’er tea is a kind of collection which has the following features: the longer it keeps, the better its flavor may have. Certain permeability needs to be kept during the packing and preservation to realize the gradual fermentation. The collection of Pu'er tea has the potential of increasing value between 15%-25% every year. Thus the operation of the program aims to those collectors who prefer to keep Pu'er Tea of ancient trees and in favor of traditional Chinese culture at the same time. Generally speaking, the consumer group are people who have an age of over 35 years old, have stable income and savings as well as a deep love for traditional Chinese culture.

PROJECT DURATION AND LOCATION:
The project started in May 2016 in Shanghai and finished in October 2016 in Shanghai, and was exhibited in Hong Kong Convention and Exhibition Centre in Dec. 2016.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material of packing is mainly environment-friendly and renewable kraft papers, which combined with twine, to realize the sales of limited edition. Therefore, it has limited quantities and low costs but to require to reflect the simplicity and elegance of the tea. It needs to provide people with illustration full of stories and temperatures of manual packaging.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Paper bag unfolded: 110mm(width)*33mm(depth)*246mm(height) Paper bag tied knot: 110mm(width)*33mm(depth)*165mm(height) 120g renewable kraft papers and white kraft paper, kraft paper rope Scroll unfolded: 500mm(width)*40mm(depth)*192mm(height) Scroll tied knot: 82mm(width)*40mm(depth)*192mm(height) Kraft paper tube with cork, laminating, 120g renewable kraft papers and white kraft paper, kraft paper rope Technology: monochrome printing, golden hot stamp(seal), illustration details with UV oil

TAGS:
tea,packaging design

RESEARCH ABSTRACT:
We exactly understands its cultural significance and reflect that on his design. Chinese landscape painting(tea tree’s root, tea leaves and tea flower reflects separately of the tea plantation, tea trading and tea-tasting) is hiding in the scroll, the package material used kraft paper and paper rope, which is infused with humanitarian temperature. To build RunYuanChang into a brand with the most cultural ambience among other Chinese tea brands, we pay more attention to customers’ product experience and appreciation, what’s more, we try to express the brand value and “It's the thought that counts” connotation with lower cost and environmental friendly concept. Because the products are limited edition, small and exquisite, after the package with great collection value come out, plus their high-quality tea, the products are sold out in a short time.

CHALLENGE:
The hardest part of this design was how to express connotation of Chinese traditional elements and cultural status through the packaging. And can not show with noble material, because it also reflects the environmental protection, Chinese moderation humanistic spirit, rustic and elegant of tea itself.

ADDED DATE:
2016-09-28 07:11:22

TEAM MEMBERS (5) :
Creative Designer:Shaobin Lin, Illustration:Shaobin Lin, Font:Xianqi Cai, Photographer:Yanpeng Chen and Print:Xinyi Chen

IMAGE CREDITS:
photographer:Yanpeng Chen.2016
illustrator:Shaobin Lin.2016

Visit the following page to learn more: http://www.ryctea.com/page135?product_id=186
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Lin Shaobin

PROFILE:
Runyuanchang tea company focus on high-end, professional-level development of Pu'er tea, the use of Brown Mountain tea unique Pu'er tea raw materials resources, Menghai Pu'er tea tradition and exquisite tea-making process for the majority of Pu'er tea faithful to provide high-tasting tea.

NOMINATION DETAILS

Nothing Is Something-Cloudy Tea Tea Packaging by Lin Shaobin is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Lin Shaobin when results are announced.
AWARD DETAILS

Nothing Is Something-Cloudy Tea Tea Packaging by Lin Shaobin is Winner in Packaging Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with Lin Shaobin.

· Click here to register inorder to view the profile and other works by Lin Shaobin.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |