The design is inspired by the brand itself. It features Italian home cuisine. A cosy cottage ambience is theme of the design. The interior is furnished with antique objects such as framed wooden windows, antique leather and fabric sofa, tiled floor and wood tables. Paintings of old Italian cities are placed on the walls. The motif of the brand is a clapper board. Echoing this, its form is adopted to build the wooden tree branches spreading across the ceiling.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The trattoria features an old philosophy of Italian grocery where high quality products are offered. The design is a restoration of this neighborhood feeling. It builds a retrospective mood by furnishing the interior as a local cottage, with traces of a dazzling theatrical era. Besides food, it provides a cozy retrospective journey of the past. The two wooden trees with branches stretching across the ceiling not only add touches of green, but also create a grand atmosphere.
OPERATION / FLOW / INTERACTION:
Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30’s and 40’s.
PROJECT DURATION AND LOCATION:
The project started in Feb 2016 and finished in June 2016 in Hong Kong.
The Restaurant is located at Shop# 265, 2/F Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Wood is adopted the main material for this project. Together with red tiles and brass, it delivers a vintage and yet stylish feeling. An important trait is the ceiling which is left open to create a spacious headroom effect. Vertical wooden planks are utilized to build tree branches radiating from the distinctive wooden tree trunks. It livens up while broadening visual space. The form of the brand logo is also a key element of the layout.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The site area is 369 sq.m²
Dolce Vita, Clak, Classic movie, Italian country house, Italian town elements, 30's&409;s Hollywood movie
The design is based on “CIAK all day Italian” business philosophy. It hopes to present a mood and an attitude to life to their guests. To restore an Italian countryside culture, tell “Dolce Vita” (sweet life) philosophy, and restore a mood of the 30's - 40's classic Italian movies. We research mainly on the internet.
The restaurant has a low ceiling height and the two big pillars inside the restaurant are critical visual obstructions. To harmonize a pressing feeling, the pillars are transformed into a wooden tree trunk with branches stretching across the ceiling. Pieces of wooden planks, instead of solid ceiling boards, are layout to resemble the clapper board form to create a layering visual space effect.
TEAM MEMBERS (2) :
Design Director: Monique, Sum Wing Lee and Designer: Leo, Chun Fan Chan
Image #1- Photographer Raven Tsoi, CIAK 2016
Image #2- Photographer Raven Tsoi, CIAK 2016
Image #3- Photographer Raven Tsoi, CIAK 2016
Image #4- Photographer Raven Tsoi, CIAK 2016
Image #5- Photographer Raven Tsoi, CIAK 2016
Copyrights belong to Mas Studio Ltd.