Building Memories Art Book by Achates 360

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DESIGN DETAILS
DESIGN NAME:
Building Memories

PRIMARY FUNCTION:
Art Book

INSPIRATION:
Singapore did not become a first world country or a more livable city overnight. The nation was enriched by each and every one of its citizen every day for the past 50 years. The goal of the Building Memories is to engage individuals, communities, groups or institutions who have formed memories and content about the 4 national buildings in Singapore and would like to contribute them. As of now, 3 of the 4 buildings that had contributed in shaping the community of Singapore have been demolished.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The birth of Building Memories is a collaboration between an architect, an illustrator and a designer to create an interactive art book documenting the intrinsic histories and personal memories of four public buildings in Singapore. The essence of these structures is uniquely captured through intricate design elements such as replicated library cards, stadium invitations, collections of historical images to theatre architectural pop-up that allows people to re-experience their personal memories.

OPERATION / FLOW / INTERACTION:
Interactive art book with 3D pop-up, replicas of historical printed materials and QR code directing to flip books.

PROJECT DURATION AND LOCATION:
Started in 2014 and finished in May 2016 in Singapore.

PRODUCTION / REALIZATION TECHNOLOGY:
As for book printing production, grey board cover was used to give it a raw finishing reflecting the genuine messages and stories within. Different printing technique was used with 2 run of white print before applying black and pantone printing. Multiples handworks are required in the construction of the 3D pop up, library borrowing card, and National Stadium Invitation card. Also incorporated 2 QR code for the technology savvy reader, enabling them to listen to an old National Anthem recorded in the 1959, and also a flipbook featuring a rare program booklet printed in 1960 during the opening of the Singapore Conference Hall.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 175mm X 250mm, 19mm thick. Total 148 pages. Open spine thread sewn that will enable the front and back cover to be combined and form a complete piece of illustration. It also gives the binding more strength as multiple items like the Library Borrowing Card, 3D pop up and an invitation card was inserted in between the chapters.

TAGS:
Art Book, History, 3D pop up, Comics, Brown System, National Library, National Stadium, Singapore Conference Hall, National Theatre, Architecture

RESEARCH ABSTRACT:
Research was done by the architect and historian, Lai Chee Kien, supported by the team in terms of collective memories through interviews, and images research via Singapore National Archives and private collections.

CHALLENGE:
It was a challenge to have Building Memories published and be comprehended when there were a lot more other publications that have their book released the same time in celebration of Singapore 50th National Day and not forgetting the existing historical publications that has been in store. Extensive research, interviews and heavy illustrations works are needed to translate to a more engaging result.

ADDED DATE:
2016-09-26 09:45:38

TEAM MEMBERS (6) :
Author: Lai Chee Kien, Comics Illustrator: Koh Hong Teng, Creative Director: Chuan Yeo, Art Director: Joseph Chan, Designer: Henny Tjemerlang, Norsyafiqah Sabarrudin and Infographics: Jin Xiang Yang

IMAGE CREDITS:
National Archives of Singapore, Singapore Press Holding, Achates 360 Pte Ltd, Koh Hong Teng, Roger Lee

Visit the following page to learn more: http://www.achates360.com/project/building-me mories-sg/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
National Library Board Singapore

PROFILE:
National Library Board Singapore manages the National Library, 26 Public Libraries and the National Archives in Singapore. NLB promotes reading, learning and information literacy by providing a trusted, accessible and globally-connected library and information service through the National Library and a comprehensive network of Public Libraries. By forging strategic partnerships to cultivate knowledge sharing, the libraries also encourage appreciation and awareness of Singapore’s history through their wide range of programmes and collection on Singapore and regional content. The National Archives of Singapore oversees the collection, preservation and management of public and private archival records, including government files, private memoirs, maps, photographs, oral history interviews and audio-visual materials. Established on 1 September 1995 as a statutory board, NLB is an agency under the Ministry of Communications and Information (MCI).

NOMINATION DETAILS

Building Memories Art Book by Achates 360 is a Nominee in Print and Published Media Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Building Memories Art Book by Achates 360 is Winner in Print and Published Media Design Category, 2016 - 2017.



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