Simply Fresh by McCaffrey's Grocery Store by Juan Romero |
Home > Winners > #50529 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Simply Fresh by McCaffrey's PRIMARY FUNCTION: Grocery Store INSPIRATION: Simply Fresh is McCaffreys Food Markets newest concept. It has opened in a restored 1928 industrial deco building. The new 13,500 square foot urban gourmet store was originally a Ford dealership. Exposed trusses, restored wood ceilings, rugged brick, and polished concrete, frame a masterful merchandising program and a dynamic shopping experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Simply Fresh is McCaffreys Food Markets newest concept. It has opened in a restored 1928 industrial deco building. The new 13,500 square foot urban gourmet store was originally a Ford dealership. Exposed trusses, restored wood ceilings, rugged brick, and polished concrete, frame a masterful merchandising program and a dynamic shopping experience. OPERATION / FLOW / INTERACTION: This small format store's layout is designed for shopper flow. It leads shoppers through a sequence of departments allowing them to discover gourmet treasures and delights. The layout helps the customers explore and connect with the brand and is optimized for operational efficiency. PROJECT DURATION AND LOCATION: Project design work began in August 2014 and the store opened in April 2016. The store is located in Doylestown, Pennsylvania, U.S. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design was developed with a four step process. 1. Strategic Assessment, developed understanding of goals, operational and developmental issues. 2. Concept Exploration, involved brand and sensory elements. It established positioning, attitude and personality in visual terms. 3. Preliminary Design, created the actual design and framework to communicate the brand to customers. 4. Design Development, finalized the environment, including an in depth approach to execution and implementation. SPECIFICATIONS / TECHNICAL PROPERTIES: This is a 13,500 square foot, small format grocery store. TAGS: Grocery store design, food retail design, retail design, renovation, gourmet, architecture, adaptive reuse RESEARCH ABSTRACT: We used qualitative research to understand demographics, shopper behaviors, store operations, and store profitability goals. We visited the site, interviewed shoppers and analyzed case studies and market research provided by the client. We found demand for high end prepared foods and on-site dining in a boutique grocery environment. We also found that boutique retail environments are trending and earn repeat customers as a result of the shift toward convenience without sacrificing quality. CHALLENGE: Because this store opened in a historical building, the most challenging aspects of the design were adapting elements of a grocery store to meet historical society demands; adapting a historic Ford dealership into a place for preparing and selling foods; and rehabilitating materials both on the interior and exterior to maintain the buildings historic charm. ADDED DATE: 2016-09-21 16:46:55 TEAM MEMBERS (1) : IMAGE CREDITS: All images: photographer Dawn Deppi, Simply Fresh by McCaffrey’s, 2016. |
||||
| Visit the following page to learn more: http://bit.ly/2cVK64u | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: api(+) PROFILE: ArchitecturePlus International, api(+), is a multidisciplinary design firm offering architecture, interior design, graphic design and signage, and industrial design. We develop consumer-centric concepts for retail driven environments. We specialize in food retail, specialty retail, restaurants and retail centers for a wide variety of national and international clients. Our work has been recognized for delivering differentiated, on-target solutions that connect with consumers and outperform the competition. |
| AWARD DETAILS | |
 |
Simply Fresh by McCaffrey's Grocery Store by Juan Romero is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Juan Romero. · Click here to register inorder to view the profile and other works by Juan Romero. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Juan Romero's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.
  |
 |
