Simply Fresh by McCaffrey's Grocery Store by api(+)

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DESIGN DETAILS
DESIGN NAME:
Simply Fresh by McCaffrey's

PRIMARY FUNCTION:
Grocery Store

INSPIRATION:
Simply Fresh is McCaffreys Food Markets newest concept. It has opened in a restored 1928 industrial deco building. The new 13,500 square foot urban gourmet store was originally a Ford dealership. Exposed trusses, restored wood ceilings, rugged brick, and polished concrete, frame a masterful merchandising program and a dynamic shopping experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Simply Fresh is McCaffreys Food Markets newest concept. It has opened in a restored 1928 industrial deco building. The new 13,500 square foot urban gourmet store was originally a Ford dealership. Exposed trusses, restored wood ceilings, rugged brick, and polished concrete, frame a masterful merchandising program and a dynamic shopping experience.

OPERATION / FLOW / INTERACTION:
This small format store's layout is designed for shopper flow. It leads shoppers through a sequence of departments allowing them to discover gourmet treasures and delights. The layout helps the customers explore and connect with the brand and is optimized for operational efficiency.

PROJECT DURATION AND LOCATION:
Project design work began in August 2014 and the store opened in April 2016. The store is located in Doylestown, Pennsylvania, U.S.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design was developed with a four step process. 1. Strategic Assessment, developed understanding of goals, operational and developmental issues. 2. Concept Exploration, involved brand and sensory elements. It established positioning, attitude and personality in visual terms. 3. Preliminary Design, created the actual design and framework to communicate the brand to customers. 4. Design Development, finalized the environment, including an in depth approach to execution and implementation.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This is a 13,500 square foot, small format grocery store.

TAGS:
Grocery store design, food retail design, retail design, renovation, gourmet, architecture, adaptive reuse

RESEARCH ABSTRACT:
We used qualitative research to understand demographics, shopper behaviors, store operations, and store profitability goals. We visited the site, interviewed shoppers and analyzed case studies and market research provided by the client. We found demand for high end prepared foods and on-site dining in a boutique grocery environment. We also found that boutique retail environments are trending and earn repeat customers as a result of the shift toward convenience without sacrificing quality.

CHALLENGE:
Because this store opened in a historical building, the most challenging aspects of the design were adapting elements of a grocery store to meet historical society demands; adapting a historic Ford dealership into a place for preparing and selling foods; and rehabilitating materials both on the interior and exterior to maintain the buildings historic charm.

ADDED DATE:
2016-09-21 16:46:55

TEAM MEMBERS (1) :


IMAGE CREDITS:
All images: photographer Dawn Deppi, Simply Fresh by McCaffrey’s, 2016.

Visit the following page to learn more: http://bit.ly/2cVK64u
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CLIENT/STUDIO/BRAND DETAILS
NAME:
api(+)

PROFILE:
ArchitecturePlus International, api(+), is a multidisciplinary design firm offering architecture, interior design, graphic design and signage, and industrial design. We develop consumer-centric concepts for retail driven environments. We specialize in food retail, specialty retail, restaurants and retail centers for a wide variety of national and international clients. Our work has been recognized for delivering differentiated, on-target solutions that connect with consumers and outperform the competition.

NOMINATION DETAILS

Simply Fresh by McCaffrey's Grocery Store by Api(+) is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Simply Fresh by McCaffrey's Grocery Store by Api(+) is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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