K11 Molecular Marché Kiosks Kiosks by AS Design collaboration with K11

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DESIGN DETAILS
DESIGN NAME:
K11 Molecular Marché Kiosks

PRIMARY FUNCTION:
Kiosks

INSPIRATION:
Based on the concept of “French Marché”, designers have turned this space into a “MOLECULAR MARCHÉ” which will draw a huge crowd. It will surely become a new iconic marché and gathering spot for the trendy group.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the eyes of designer, the individual kiosks are molecules. Like the art of molecular gastronomy, after being deconstructed, restructured, and reapplied, the original layout of the kiosk area in Level B2 of K11 Art Mall has been restructured to resemble the molecular bonding. The design of the project aims at integrating the kiosk area and creating a diversified platform for all the kiosks. Moreover, the content of the kiosks will be seasonally refreshed to retain attraction.

OPERATION / FLOW / INTERACTION:
The ceiling and the platform are the essence of the design. The hexagonal modular pendant lights resembling molecular structure give an impression of stylish, weightless and stereoscopic, and at the same time resolve the common lighting insufficiency problem found in kiosks. The seemingly floating molecular structured pendant lights elongates up in the space, not only present futurism, but also function as space dividers. The platform is decorated with some blue hexagonal motifs, working perfectly in concert with the pattern of the pendant lights, which resembles the vibrant restructuring process of molecules. The motifs serve as directional signs as well, guiding customers around to experience leisure, entertainment and shopping in novel ways. Customers would find themselves in a relaxed, joyful and intriguing journey. Not only on the ceiling and the platform, the molecular pattern can also be found on the 3-dimensional screen panels and casual stools, with nature materials like cement, wooden veneer and plant being used, these decorations are modern and full of vitality.

PROJECT DURATION AND LOCATION:
The project completed in September 2016 in Hong Kong

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Materials: Powder coating metal, wooden veneer, cement coating and plant.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area : 736 SQM

TAGS:
K11 Art Mall, Hong Kong, Molecular Marché, Kiosk, K11 Concepts Limited, AS Design Service Limited, Four Lau, Sam Sum

RESEARCH ABSTRACT:
Situated in the middle of Tsim Sha Tsui, one of the most bustling areas in Hong Kong, Level B2 of K11 Art Mall occupies 736 SQM. K11 will constantly be refreshed via User Generator Connect (UGC) facilities and seasonal content. For example, novel interactive media elements will be added to enhance customer interaction. This will remind customers of the ever restructuring molecular mechanism of molecules. This in turn well illustrates K11’s group innovative direction.

CHALLENGE:
The challenge in this optimization project is that the construction had to be carried out without hindering the daily operations of the current businesses. As a result, more factors had to be taken into consideration. To be consistent with K11’s commitment to cultivating an atmosphere of art, five values from the Artisanal Movement have been implanted: Imagination, Bespoke, Craftsmanship, Heritage and Contemporary.

ADDED DATE:
2016-09-20 02:32:58

TEAM MEMBERS (1) :
Four Lau, Sam Sum

IMAGE CREDITS:
Sing Studio by Sum Sing

PATENTS/COPYRIGHTS:
Copyrights belong to AS Design collaboration with K11, 2016

Visit the following page to learn more: http://www.k11.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
K11 Concepts Limited

PROFILE:
A revolutionary museum retail concept and a hybrid model of art and commerce founded by Mr Adrian Cheng in 2008, K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature. He then founded the K11 Art Foundation in 2010 and built two art villages in Wuhan and Guiyang that serve as an incubating springboard to groom young emerging contemporary Chinese artist and educate the mass about art and creativity. Adrian believes that art is for the mass and he successfully merges this with commerce and created a sustainable “art x commerce” K11 business model, creating a museum retail concept, offices and residences in Greater China. The flagship K11 in Hong Kong and Shanghai were launched in December 2009 and June 2013 respectively. The K11 Multi-Cultural Living District in Wuhan and K11 ECO HOME in Beijing were opened in 2010. Art villages in Guiyang and Wuhan were opened in August 2009 and December 2011.

NOMINATION DETAILS

K11 Molecular Marché Kiosks Kiosks by as Design Collaboration With K11 is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

K11 Molecular Marché Kiosks Kiosks by as Design Collaboration With K11 is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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