EPSON Europe at Drupa 2016 Exhibition stand by d=3

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DESIGN DETAILS
DESIGN NAME:
EPSON Europe at Drupa 2016

PRIMARY FUNCTION:
Exhibition stand

INSPIRATION:
EPSON uses special branding for exhibitions. A blue parallelogram. Next to their logo of course. This parallelogram-shape was our inspiration for the trees, and the graphic treatment accross the project. For instance It was used as a tessalation in frosted material on LED backlit walls. And on the trees.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
EPSON Europe asked us to develop their "home" for 10 days at Drupa 2016. The largest paper and printing exhibition in the world. The stand should accommodate the different markets EPSON serves, as well as offer space for reception and hospitality. We designed a simple large shape representing and covering the brand. On a lower level we created "trees" clearly identifying the different product areas. A pleasant clear space with special shapes doing a perfect job for the client.

OPERATION / FLOW / INTERACTION:
Very clear lines of sight and clear definition of each individual product area. The trees performed their role identifying the areas very well and gave a home feeling within the space.

PROJECT DURATION AND LOCATION:
The project started with designing the stand early March 2016. Up until the 30th of May the design was worked on and prepared for production. The show opened it's doors on the 31st of May in Dusseldorf Germany for the Drupa 2016 ending on the 10th of June 2016.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The umbrella-shape consists of poly-carbonate hollow core sheet suspended from a very light-weight aluminium tensile construction. This was needed to meet the very limited weight-load for the ceiling of the hall in Dusseldorf. Hollow sheet is repeated in the tree-fillings and in backlit seperation walls. Professional lighting company helped accentuate the sleek lines of the design. Furniture is kept simple and mainly made of high gloss white melamine. Also designed for re-use in forthcoming projects.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Floorsize 28 m x 29,5 m totalling 826 m2 Maximum height set by organiser at 6 m

TAGS:
blue, tree, facade, big idea, simplicity, shelter, brand presence

RESEARCH ABSTRACT:
Design based on budget, physical limitations and client brief of course. Quite a lot of research went into the limitations of the weights hanging from the ceiling. The poly-carbonate hollow core sheet was used in a technically creative way.

CHALLENGE:
Getting suspended weights within the limitations of the building. The client loved the big idea from the beginning. Quiet a lot of time was spent on arranging products within available space without blocking sightlines and clarity for the visitor.

ADDED DATE:
2016-09-15 10:00:21

TEAM MEMBERS (5) :
D. Dyminska, T. Veltum, D. Hielkema, F. Koudijs and T. Wittebol

IMAGE CREDITS:
Hans Roggen

PATENTS/COPYRIGHTS:
d=3 B.V.

Visit the following page to learn more: http://goo.gl/qgGRna
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Epson Europe

PROFILE:
Since it was founded more than 70 years ago Epson has continued to produce innovative products and services based on its efficient, compact and precision technologies. As embodied by their "Exceed Your Vision" corporate tagline, they have focused their corporate ethos of creativity and challenge on exceeding the expectations of their customers around the world with the ultimate aim of becoming an indispensable company for both customers and for society in general. Epson operates in the following businesses: - Printers Business (Home printers, business printers, scanners, SIDM, PC) - Professional Printing Business (Commercial printers, Industrial inkjet printing systems, commercial compact printers) - Visual communications Business (Projectors, Smart Eyewear, High-temperature polysilicon TFT LCD panels) - Wearable Products Business (Wearable products for sports and personal healthcare, Watches, Sensing systems) - Robotics Solutions Business (Robot systems, IC handlers) - Microdevices, Other Business (Crystal devices, Semiconductors, Powdered metals, Surface processing)

NOMINATION DETAILS

Epson Europe At Drupa 2016 Exhibition Stand by D=3 is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Epson Europe At Drupa 2016 Exhibition Stand by D=3 is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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