EPSON Europe at Drupa 2016
EPSON uses special branding for exhibitions. A blue parallelogram. Next to their logo of course.
This parallelogram-shape was our inspiration for the trees, and the graphic treatment accross the project.
For instance It was used as a tessalation in frosted material on LED backlit walls. And on the trees.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
EPSON Europe asked us to develop their "home" for 10 days at Drupa 2016. The largest paper and printing exhibition in the world.
The stand should accommodate the different markets EPSON serves, as well as offer space for reception and hospitality.
We designed a simple large shape representing and covering the brand. On a lower level we created "trees" clearly identifying the different product areas.
A pleasant clear space with special shapes doing a perfect job for the client.
OPERATION / FLOW / INTERACTION:
Very clear lines of sight and clear definition of each individual product area. The trees performed their role identifying the areas very well and gave a home feeling within the space.
PROJECT DURATION AND LOCATION:
The project started with designing the stand early March 2016. Up until the 30th of May the design was worked on and prepared for production.
The show opened it's doors on the 31st of May in Dusseldorf Germany for the Drupa 2016 ending on the 10th of June 2016.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The umbrella-shape consists of poly-carbonate hollow core sheet suspended from a very light-weight aluminium tensile construction. This was needed to meet the very limited weight-load for the ceiling of the hall in Dusseldorf. Hollow sheet is repeated in the tree-fillings and in backlit seperation walls.
Professional lighting company helped accentuate the sleek lines of the design. Furniture is kept simple and mainly made of high gloss white melamine. Also designed for re-use in forthcoming projects.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Floorsize 28 m x 29,5 m totalling 826 m2
Maximum height set by organiser at 6 m
blue, tree, facade, big idea, simplicity, shelter, brand presence
Design based on budget, physical limitations and client brief of course.
Quite a lot of research went into the limitations of the weights hanging from the ceiling. The poly-carbonate hollow core sheet was used in a technically creative way.
Getting suspended weights within the limitations of the building.
The client loved the big idea from the beginning. Quiet a lot of time was spent on arranging products within available space without blocking sightlines and clarity for the visitor.
TEAM MEMBERS (5) :
D. Dyminska, T. Veltum, D. Hielkema, F. Koudijs and T. Wittebol