Chateau Beililan Packaging by Zhou Jingkuan |
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| DESIGN NAME: Chateau Beililan PRIMARY FUNCTION: Packaging INSPIRATION: Mother gave the child all the love and care, and nature gave the quality of all the natural conditions of grape growth, much like a mother. Helan Mountain's natural geographical conditions are very rare, is China's best wine producing areas. Nature is like a mother, it gave birth to the grape life and care for its growth, through the design of careful care of the grape female hand gesture, elegant and elegant oriental form, the interpretation of the region grapes precious. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Careful care of the grape of the three kinds of hand gestures more pass to the consumer quality of the wine is not easy, pass the brand for the brewing of wine carefully. Logo design based on the Chinese characters "bei" for the creative design, graphics like a pearl in the shells, but also like the sunrise mountains of light, meaning "Beililan" brand is the Helan Mountain wine producing areas in a shining oriental shell. OPERATION / FLOW / INTERACTION: Care of grapes form with the hand, described the helan mountain grape produces the advantage of geographical conditions, attentive caress by nature. PROJECT DURATION AND LOCATION: The project started in march 2016 in shenzhen and finished in July 2016 in shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Roast flowers, label, paper packaging SPECIFICATIONS / TECHNICAL PROPERTIES: Label size: 80 * 145 mm Box size: 125 * 90 * 360 mm TAGS: Red wine, Packaging Design, hand,Chateau Beililan, Branding RESEARCH ABSTRACT: Packaging to solve the problem is one of the goods in the market sales, which requires the packaging of goods enough refined, eye-catching, fun and creativity, to attract the consumer's vision, goods may be consumers to take up, when the consumer Get the hands of the goods concerned about some of the information, and finally will have the possibility of buying. Designers to do is to solve the first step in the sale of goods: visual marketing. In the design of the time to fully consider how to make the packaging full of creative and screen sense. CHALLENGE: How the region's natural geographical conditions combined with the image of the mother? How to show the image of mother gave to her child care? How to make the design of different Oriental flavor? These are the challenges ADDED DATE: 2016-09-13 07:58:41 TEAM MEMBERS (1) : Zhou Jingkuan IMAGE CREDITS: Zhou Jingkuan, 2016. |
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| Visit the following page to learn more: http://www.zuoheyou.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zhou Jingkuan PROFILE: L&R Creative is a company focused on the design of tobacco, wine and food packaging. L&R always insists on creative design with international graphics and thinking to ensure that the brand is forward-looking and artistic in the global market competition and is therefore an international award ,L&R creative to the dedication of professionalism, superb technology and the use of wonderful material for the enterprise products into a strong vitality. |
| AWARD DETAILS | |
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Chateau Beililan Packaging by Zhou Jingkuan is Winner in Packaging Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Zhou Jingkuan. · Click here to register inorder to view the profile and other works by Zhou Jingkuan. |
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