Packaging design and corporate image
Mother gave all the love and care of children, and nature has given all the natural conditions of high-quality grapes, like a mother.This is a Mother Earth gives life, love life thrive story.Helan Mountain is one of the high-quality wine regions China, its natural and geographical conditions ideal for grape growing.Nature is like a mother who gave it life and care of their grapes grow, with quality wine the grapes to reward hard-working people to enjoy.This design will Helan Mountain land likened to nurture and care for grapes mother, through the care of the grapes hand gesture, elegant oriental beauty, interpretation of producing precious grapes, he expressed "Beililan" brand from nature, obedient nature, and carefully brewed wine.logo design based on the Chinese character "shell（贝）" for the creative design, graphic like a pearl in the shell, like sunrise mountain shine, meaning "Beililan" brand is the Helan Mountain wine region in a shining Pearl of the Orient.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a wine packaging design and corporate image design, design differs to nature such as as the mother of life, and the image of the mother care for life forms to express through the hands of women, so to explain the relationship between nature and high quality grapes.
OPERATION / FLOW / INTERACTION:
Care of grapes form with the hand, described the helan mountain grape produces the advantage of geographical conditions, attentive caress by nature.
PROJECT DURATION AND LOCATION:
The project started in march 2016 in shenzhen and finished in July 2016 in shenzhen.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Roast flowers, label, paper packaging
SPECIFICATIONS / TECHNICAL PROPERTIES:
Label size: 80 * 145 mm
Box size: 125 * 90 * 360 mm
Red wine packaging design, brand design in China,Beililan
Packaging design is the art of expression, and finally to solve the problem, the sale of products in the market that will require the packaging of goods for consumers delicate, attractive, fun and creative enough to attract consumer's visual, packing design can be converted into consumers' sense of touch, when consumers get the hand check into some of the information goods, finally produces the possibility of consumption. Designers have to do is the first step to solve the sale of goods: visual marketing. At the time of packaging design should fully consider the how performance will be full of creative and metamorphosis. Designer analyses the producing other wine brands of wine label design, try to find different ways of design performance. Through the label visual stimulation and rock interested products and ideas to attract consumers to buy it.
How the region's natural geographical conditions combined with the image of the mother? How to show the image of mother gave to her child care? How to make the design of different Oriental flavor? These are the challenges
TEAM MEMBERS (1) :
Zhou Jingkuan, 2016.