Kilt Cult Fashion collection by Fernanda Bueno |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Kilt Cult PRIMARY FUNCTION: Fashion collection INSPIRATION: Emerging from the connection of Celtic and Brazilian cultures, the collection Kilt Cult is the result of delving into the female and male universe and defying the definition of clothing stereotype. In order to merge elements of male and female modeling, a unisex collection was created, bringing the deconstruction of the Scottish kilt through patterns, textures and shapes and disregarding the idea of clothes that the society imposes on men and women. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Made from a study developed by the fashion designer Fernanda Bueno in which the migratory behavior of the fashion industry consumer to the opposite gender clothing section was noticed, Kilt Cult is a unisex collection produced within the Brazilian market acceptance standard in a way that the designer's identity was present. It mixes components from different gender traditional types of clothing, creating a no gender identity. OPERATION / FLOW / INTERACTION: Because of the fabrics chosen for the collection's items, they feel considerably comfortable whether in warm or cold weathers, while still looking stylish and avant-garde. PROJECT DURATION AND LOCATION: This project was developed between 2014 and 2015 in Belo Horizonte, Minas Gerais, Brazil, within Fumec, as a final project for the institution's fashion design graduation. The collection was then finished in 2016, when 8 new garments were created, totaling 19 garments and 10 outfits in the collection. FITS BEST INTO CATEGORY: Fashion, Apparel and Garment Design |
PRODUCTION / REALIZATION TECHNOLOGY: All the garments in the collection are either hand sewn or machine sewn. A total of 7 fabrics were used: satin, linen, suede, leather, tricoline cotton, knitwear, doubled knitwear. 4 colors were used: two shades of yellow, one of brown and black. Some of the pieces also have one of two prints: triangular and checkered. SPECIFICATIONS / TECHNICAL PROPERTIES: The collection has a total of 10 outfits, but only 3 can be seen in the pictures attached. TAGS: Fashion, digital print, no gender, freedom, freestyle, leather, suede, checkered, Brazil, Scotland RESEARCH ABSTRACT: My research was presented as the final project in my fashion design graduation. I interviewed consumers of different ages and social conditions and discovered that, of all the people I talked to, almost half had the habit of also looking for clothes in the sections of the shops assigned to the opposite gender and a good part of the others were curious about this. They explained that what was usually offered didn't satisfy their needs: men sought clothes which fit their bodies better or with vibrant colors, and women sought more striking prints or more comfort. This was the start of Kilt Cult. CHALLENGE: The greatest challenge was finding a way to merge the best aspects of men's and women's clothing into one. After much consideration, I chose those elements which best represent the essence of what consumers expressed during the research which preceded the collection's creation. Therefore, the collection uses two very striking prints, vibrant colors and its modeling was developed in a way to fit both men and women very well. Regarding this last aspect, my greatest concern was designing clothes that were much more than simply oversized men's clothes which women can also wear. ADDED DATE: 2016-08-13 07:10:01 TEAM MEMBERS (1) : Fernanda Bueno IMAGE CREDITS: Image #1: Photographer Vinicius Portugal, Kilt Cult, 2015. Image #2: Photographer Vinicius Portugal, Kilt Cult, 2015. Image #3: Photographer Vinicius Portugal, Kilt Cult, 2015. Image #4: Photographer Vinicius Portugal, Kilt Cult, 2015. Image #5: Photographer Vinicius Portugal, Kilt Cult, 2015. Video Credits: Photographer Vinicius Portugal, Kilt Cult, 2015. PATENTS/COPYRIGHTS: Brand registration pending. Number 910871078 (INPI). Holder Fernanda Monteiro Bueno. Requested 2016. Jurisdiction Brazil. All copyrights related to the collection belong to Fernanda Bueno, 2015-2016. |
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NAME: Femman PROFILE: Created by Fernanda Bueno, Femman was born following her graduation as a fashion designer at Fumec, in December 2015. The outfits presented during her final project's fashion show were very well received both by the audience and press members. The collection Kilt Cult went on to be awarded for design quality right out of fashion university (Premio Internacional Objeto Brasil) and was then selected to participate in the respected Brazilians To Be project coordinated by TexBrasil (Brazilian Fashion Industry Internationalization Program), whose goal is to incubate fashion brands with great potential and to encourage the development of businesses within a global perspective. Therein from Kilt Cult emerged Femman, a brand whose purpose is to disseminate its freestyle fashion, building upon the concept that clothing has no gender, race or age, so whoever wants to wear it should do it. With its no labels fashion and timeless pieces, within the slow fashion standard, Femman moves against the standardized thought of those who are blind to differences, showing interest, attention and sensitivity about alternative points of view and sowing the idea of freedom of choice and the expression of diversity. |
| AWARD DETAILS | |
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Kilt Cult Fashion Collection by Fernanda Bueno is Winner in Fashion, Apparel and Garment Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Fernanda Bueno. · Click here to register inorder to view the profile and other works by Fernanda Bueno. |
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