Emerging from the connection of Celtic and Brazilian cultures, the collection Kilt Cult is the result of delving into the female and male universe and defying the definition of clothing stereotype. In order to merge elements of male and female modeling, a unisex collection was created, bringing the deconstruction of the Scottish kilt through patterns, textures and shapes and disregarding the idea of clothes that the society imposes on men and women.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Made from a study developed by the fashion designer Fernanda Bueno in which the migratory behavior of the fashion industry consumer to the opposite gender clothing section was noticed, Kilt Cult is a unisex collection produced within the Brazilian market acceptance standard in a way that the designer's identity was present. It mixes components from different gender traditional types of clothing, creating a no gender identity.
OPERATION / FLOW / INTERACTION:
Because of the fabrics chosen for the collection's items, they feel considerably comfortable whether in warm or cold weathers, while still looking stylish and avant-garde.
PROJECT DURATION AND LOCATION:
This project was developed between 2014 and 2015 in Belo Horizonte, Minas Gerais, Brazil, within Fumec, as a final project for the institution's fashion design graduation. The collection was then finished in 2016, when 8 new garments were created, totaling 19 garments and 10 outfits in the collection.
FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design
PRODUCTION / REALIZATION TECHNOLOGY:
All the garments in the collection are either hand sewn or machine sewn. A total of 7 fabrics were used: satin, linen, suede, leather, tricoline cotton, knitwear, doubled knitwear. 4 colors were used: two shades of yellow, one of brown and black. Some of the pieces also have one of two prints: triangular and checkered.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The collection has a total of 10 outfits, but only 3 can be seen in the pictures attached.
Fashion, digital print, no gender, freedom, freestyle, leather, suede, checkered, Brazil, Scotland
My research was presented as the final project in my fashion design graduation. I interviewed consumers of different ages and social conditions and discovered that, of all the people I talked to, almost half had the habit of also looking for clothes in the sections of the shops assigned to the opposite gender and a good part of the others were curious about this. They explained that what was usually offered didn't satisfy their needs: men sought clothes which fit their bodies better or with vibrant colors, and women sought more striking prints or more comfort. This was the start of Kilt Cult.
The greatest challenge was finding a way to merge the best aspects of men's and women's clothing into one. After much consideration, I chose those elements which best represent the essence of what consumers expressed during the research which preceded the collection's creation. Therefore, the collection uses two very striking prints, vibrant colors and its modeling was developed in a way to fit both men and women very well. Regarding this last aspect, my greatest concern was designing clothes that were much more than simply oversized men's clothes which women can also wear.
TEAM MEMBERS (1) :
Image #1: Photographer Vinicius Portugal, Kilt Cult, 2015.
Image #2: Photographer Vinicius Portugal, Kilt Cult, 2015.
Image #3: Photographer Vinicius Portugal, Kilt Cult, 2015.
Image #4: Photographer Vinicius Portugal, Kilt Cult, 2015.
Image #5: Photographer Vinicius Portugal, Kilt Cult, 2015.
Video Credits: Photographer Vinicius Portugal, Kilt Cult, 2015.
Brand registration pending. Number 910871078 (INPI). Holder Fernanda Monteiro Bueno. Requested 2016. Jurisdiction Brazil.
All copyrights related to the collection belong to Fernanda Bueno, 2015-2016.