The Accumulation of Wealth Religion package and coin bank by Hui Shan Chen

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DESIGN DETAILS
DESIGN NAME:
The Accumulation of Wealth

PRIMARY FUNCTION:
Religion package and coin bank

INSPIRATION:
During the Lunar New Year, most of the Taiwanese people have worship habits who always pray for riches and agriculture products in the God of Wealth temple. God of Wealth temple provides people with “Lucky Money” after they communicate with the Gods. If People get Lucky Money, they can take it and place it in their own lucky position in the house or in the company. So we begin to think about how to make the package include agriculture products and how to make people can gain money by themselves.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The package was designed with five different colors because of the Five-way God of Wealth, and each color has their own meaning. In Taiwanese culture, each of person has own zodiac. Each of zodiac has different Five-Phase Theory of Chinese numerology. So, people can choose the package which color belong to their zodiac.

OPERATION / FLOW / INTERACTION:
There are several steps to be followed when people use the package. The first layer is a yellow prayer, people use it to communicate with the Gods and they have to burn it after they finish the communication. The second layer are tea bags, people can enjoy a cup of Taiwanese tea in the afternoon. The third layer is cereal, people should pour it into the rice cylinder which means they can gain harvest whole years. The last is a package, people should place it in their own lucky position and they should put a coin into the package as a coin bank every day.

PROJECT DURATION AND LOCATION:
The project was started in October 2015 and was finished in May 2016 in Kaohsiung.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
To use kraft paper and corrugated paper to design the structure of the package, do not use any glue, only using the slot to assemble the package. Also using foil stamping technology to demonstrate the figure of the Five-way God of Wealth.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 100mm x Depth 100mm x Height 100mm

TAGS:
Five-way God of Wealth, cereal package, teabag, religion package, package design, corrugated package, paper package

RESEARCH ABSTRACT:
From the past to now, Taiwan is full of religion culture. Many different temples were constructed in here that you can see them. People went to temple and prayed for good luck, peace, and success. But now, fewer and fewer young people want to do that. So, we want to promote this culture through this package design and also remind young people that they should preserve their unique temple culture in Taiwan.

CHALLENGE:
First, we have to design the structure of the package without using any glue. Second, drawing the Five-way God of Wealth, we need to visit the God of Wealth temple and sit in front of the wood carving statues to observe their features very carefully. We have to draw it again and again and to find out the best portrait which is in the line with their image.

ADDED DATE:
2016-07-29 17:25:38

TEAM MEMBERS (3) :
Planning Administrator:Shu Wei, Chen, and Visual Designer:Hui Shan, Chen

IMAGE CREDITS:
All Image, Wei Duo Digital Creative Ltd., The Accumulation of wealth, 2016.

PATENTS/COPYRIGHTS:
Copyrights belong to Wei Duo Digital Creative Ltd, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wei Duo Digital Creative Ltd.

PROFILE:
Wei Duo Digital Creative Ltd. was founded in 2015. The company started the Graduates Pioneering Service Plan (U-start) and also was sponsored by Youth Development Administration, Ministry of Education at the same time. Wei Duo is different from others design company. They commit to design their works is about religion culture, hakka traditional culture in Kaohsiung, Taiwan.

NOMINATION DETAILS

The Accumulation of Wealth Religion Package and Coin Bank by Hui Shan Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Accumulation of Wealth Religion Package and Coin Bank by Hui Shan Chen is Winner in Packaging Design Category, 2016 - 2017.



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