Since its foundation in 1998, Omdesign has offered its partners and clients a special, customised and exclusive edition of a present for Christmas with the motto: 'Sharing our values with you since 1998'.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The agency's portfolio includes several clients in the beverage industry, specifically wines, sparkling wines, beers and soft drinks. For this reason, every year we select a wine or beer and create a special edition with a simple, original and limited label, and also with a bottle and a premium packaging.
OPERATION / FLOW / INTERACTION:
The box can then be carried in a security way and fully closed. Every box side has an opening and once flattened out, the box can be used as a tray to share and enjoy the beer with a light meal.
PROJECT DURATION AND LOCATION:
The project started in the beginning of October 2014 in Porto (Portugal) and finished in December.
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PRODUCTION / REALIZATION TECHNOLOGY:
The box is made of wood, cardboard and string, materials that were used in the past to carry and package bottles. Its aim is to display and transport the bottles without any type of closing accessory. Slotted together, the wood pieces are wrapped in cardboard and secured with a magnet (accordingly to the law of physics).
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 325 mm x Depth 105 mm x Height 370 mm
Design, Omdesign, Advertising agency, Premium packaging, Christmas gift, Portugal, Beer, Beer packaging
In a partnership with Unicer, one of our clients and the largest Portuguese beverage-producing company, we developed a special edition of an Imperial Stout-type craft beer. Its label and packaging are fully customised and unique, and were both created and produced by Omdesign. On the back of the label, there is still the story of this beer created in the 18th century.
The agency had the challenge to use different elements that refer back to the beer's universe, reflecting, at the same time, the authenticity of this beer, a value that is also common to the agency.
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