Kingdom Sneaker Mens fashion footwear by Paul Meeuwsen-Ross Meeuwsen-Greg Harris

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DESIGN DETAILS
DESIGN NAME:
Kingdom Sneaker

PRIMARY FUNCTION:
Mens fashion footwear

INSPIRATION:
Kingdom footwear love and passion for heritage sneaker culture began when we were kids in the late 80’s. When vintage models were re-released and Sneaker Freaker magazine was formed in Melbourne the team felt like anything was possible. Then when the three partners shook hands on it, we embarked on a journey that even the most hardened entrepreneur would have cut short.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kingdom sneakers is a limited edition luxury footwear brand that focuses on innovation and design. The magnetized strap is evidence on the new thinking around footwear closure. Everything the brand creates is both collectible and individual. With a strong focus on both art and craft Kingdom footwear endeavors to create experiences that are memorable and tangible. This means that each touch point, for example, the pop-up stores are not only an opportunity to buy the product but experience the brand.

OPERATION / FLOW / INTERACTION:
The rare earth magnetic strap empowers the user by fitting exactly to the last of the foot. Traditional velcro needs to be open an close a number of times. Where as the magnetic strap finds its natural position and magnetises.

PROJECT DURATION AND LOCATION:
The project has taken 2-4 years from partnership to production.

PRODUCTION / REALIZATION TECHNOLOGY:
Premium leather with a rare earth magnetised strap.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging measures 375 x 277 x 157mm

TAGS:
Limited Edition Luxury Sneakers

RESEARCH ABSTRACT:
The research around molding and constructing a piece of footwear for Kingdom was completely new. The company comprises of trained graphic designers so the world of industrial design was an exciting new adventure. This is why Kingdom wanted to innovate the traditional sneaker offering. Considering the premium nature of the brand they felt that velcro on the strap was not premium. They thought why to re-invent velcro when you can design a new strap closure. This had never been done before. It is a unique and subtle design trademark.

CHALLENGE:
The challenge on this project was to create a truly limited edition brand. The normal minimum order quantity does not usually accommodate such small companies.

ADDED DATE:
2016-06-30 11:08:50

TEAM MEMBERS (2) :
Paul Meeuwsen and Ross Meeuwsen

IMAGE CREDITS:
Kingdom_Sneakers-01 - Patrick Rodriguez
Kingdom_Sneakers-03 - Patrick Rodriguez
Kingdom_Sneakers-04 - Patrick Rodriguez
Kingdom_Sneakers-05 - Patrick Rodriguez
Kingdom_Sneakers-06 - Patrick Rodriguez
Kingdom_Sneakers-07 - Patrick Rodriguez
Kingdom_Sneakers-08 - Patrick Rodriguez
Kingdom_Sneakers-09 - Patrick Rodriguez
Kingdom_Sneakers-10 - Patrick Rodriguez

Visit the following page to learn more: http://kingdomsneakers.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kingdom Sneakers

PROFILE:
Designed by collectors, for collectors, Kingdom Sneakers is a limited edition run of luxe footwear. The first signature Kingdom footwear is the product of a handshake over a couple of beers between two brothers and a close friend. Sadly, prior to the first Kingdom release, this close friend lost his life to mental illness, leaving the brothers vowing to continue on with his entrepreneurial legacy. Hailing from Melbourne, the members of Kingdom have certainly not compromised on the craft, with each of the limited edition pairs being individually numbered and laser engraved. They also feature rare earth magnetized straps, electroplated gold accessories, full-grain premium leather and luxury cushioned innersole.

NOMINATION DETAILS

Kingdom Sneaker Mens Fashion Footwear by Paul Meeuwsen-Ross Meeuwsen-Greg Harris is a Nominee in Footwear, Shoes and Boots Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Paul Meeuwsen-Ross Meeuwsen-Greg Harris when results are announced.
AWARD DETAILS

Kingdom Sneaker Mens Fashion Footwear by Paul Meeuwsen-Ross Meeuwsen-Greg Harris is Winner in Footwear, Shoes and Boots Design Category, 2016 - 2017.



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· Click here to register inorder to view the profile and other works by Paul Meeuwsen-Ross Meeuwsen-Greg Harris.
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