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| DESIGN DETAILS |
DESIGN NAME:
Diamonds are Forever
PRIMARY FUNCTION:
High fashion and luxury packaging
INSPIRATION:
Our agency did a lot of cosmetic packaging design in the past. Also in the luxury brand packaging field. In the case of the HAERTLING DIAMOND CREAM the inspiration process was not that heavy. We have a luxury cosmetic series, based on diamond dust as one of the main ingredients. Obviously that we use the diamond as main visual element. What we did to give the whole packaging range a dignified appearance, was to create a unique diamond pattern. This pattern is adapted to every single product from the range.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
High luxury packaging for Diamond Cosmetic - cream with real diamond dust. The surface structure effect of the used Fedrigoni paper punctuate the relation between product and package perfectly. The light sensitivity made a packaging look like a diamond. We have developed a individual diamond pattern for this packaging. Don´t forget: Diamonds are a girl´s best friend.
OPERATION / FLOW / INTERACTION:
The interaction between package and user is quiet simple and flows without any special instruction. Because of the very high price level, is each card box designed for a long life consumer experience and protected for water and fluid influences also as tough enough to open and close it for many times without any lost of functionality.
PROJECT DURATION AND LOCATION:
The project started in April 2015 in Berlin and finished in January 2016 in Berlin as well. The duration of the manufacturing process was about 2 weeks in the early 2016. The product release was in the middle of 2016. The first distribution step for the new diamond line is nationwide in Germany. The distribution all over Europe will start in the end of 2016.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
In our experience is Italy one of the most exciting place for luxury packaging manufacturers. That’s why we choose to put the supply chain complete to Italian manufacturers and suppliers. The cardboard boxes are paper based. Shaped, screen printed and finished by Cavalieri e Amoretti. The raw material (Constellation Jade, E33 Raster, 90 gr) is from Fedrigoni, an Italian paper manufacturer with a long tradition.
SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
beauty, cosmetics, packaging design, verpackungs design, diamond cream, pattern, paper art, high fashion packaging, lambrechtdesign, luxury packaging design
RESEARCH ABSTRACT:
The agency contains research part at this project. This is very obvious, because the scope of the target group is well defined since the beginning of the project. Another aspect is to find in the ingredient of the product: diamond dust. We don’t need a big evaluation to use this as a key visual. For sure did the agency some interviews with people from the target group, but this was more in interest of the price attendance.
CHALLENGE:
Most of the difficulties originated by the fact that we have to design a reserved and conservative packaging with a high appeal of luxury and classiness. The answer to this difficulties was as clear as simple. First of all we designed the special diamond pattern, which is the background on every single box. This pattern uses multifaceted diamond inspired colours. We create in combination with the structured paper which we purchase from Fedrigoni (Italy) a fascinating symbiosis of colour and material.
The highlight is the diamond crown signet. This is a silver spotted tangible diamond structure illustration is a really eye catcher.
ADDED DATE:
2016-06-29 12:24:36
TEAM MEMBERS (3) :
Designer/Creative Director: Theresa Lambrecht, Product Photographer: Antonios Mitsopoulos and Project Coordinator: Ivo Lambrecht
IMAGE CREDITS:
Product photographer: Antonios Mitsopoulos
PATENTS/COPYRIGHTS:
Theresa Lambrecht, 2016
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| Visit the following page to learn more: http://www.lambrechtdesign.de/ |
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| COMMENTS |
| Giulia Esposito |
Comment #3732 on December 25, 2022, 8:12 am |
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My eyes were immediately drawn to the captivating design of "Diamonds are Forever". The sleek packaging and luxurious colour palette creates an experience that is both elegant and modern. The attention to detail combined with the clever use of materials make this piece stand out from the crowd. It is clear that this project has been crafted with an impressive level of care and design finesse. The results speak for themselves and it is no surprise that this work has been recognised with an A' Design Award. Well done to Theresa Lambrecht - Lambrechtdesign for creating such an incredible piece.
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| Victoria Hill |
Comment #22266 on January 3, 2023, 6:59 am |
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I am in awe of the exemplary design of Diamonds are Forever. This high-fashion and luxury packaging is truly a work of art, exhibiting a perfect symbiosis of colour, material and shape. The unique diamond pattern was created to give the packaging an air of dignified class, while the light sensitivity of the Fedrigoni paper creates a beautiful diamond-like effect. The Italian suppliers used to create the packaging are testament to the quality of the materials used and the attention to detail in the design. Diamonds are Forever is a beautiful example of excellence in packaging design and deserves to be celebrated.
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| Thomas Anderson |
Comment #22612 on January 3, 2023, 7:06 am |
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What an amazing work of art! The attention to detail, the use of light sensitivity to create a packaging look like a diamond, and the unique diamond pattern developed for this packaging are truly awe-inspiring. This is a perfect example of how design can be used to capture the essence of a product and bring it to life. The packaging design is a beautiful combination of luxury and elegance, and it is sure to make the product stand out from the crowd. Congratulations to the designer who created this masterpiece - it is truly deserving of the A' Design Award!
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| Valentina Rossi |
Comment #25430 on January 3, 2023, 8:00 am |
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This amazing packaging design combines the perfect combination of luxurious elements and sophisticated techniques to create an eye-catching product. The combination of textures, colors, and materials creates an unforgettable product.
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| Patricia Miller |
Comment #28379 on January 3, 2023, 8:57 am |
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This luxury packaging design perfectly captures the essence of diamonds, through its unique diamond pattern, delicate use of color, and tangible diamond structure illustration.
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| Paul Williams |
Comment #29959 on January 3, 2023, 9:28 am |
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The work "Diamonds are Forever" by Theresa Lambrecht - Lambrechtdesign is a stunning example of high fashion and luxury packaging design. Through the use of Fedrigoni paper and the use of a unique diamond pattern, the packaging looks and feels like a diamond. The light sensitivity of the design creates a captivating look that is sure to draw attention. The research conducted by the designer to develop the perfect packaging for HAERTLING DIAMOND CREAM was exemplary and resulted in a packaging that looks and feels luxurious. The production methods and technologies used to bring the design to life in Italy were also well thought out and executed perfectly. This award-winning design is sure to make a lasting impression on anyone who comes across it.
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| Paul Phillips |
Comment #34110 on January 3, 2023, 10:55 am |
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I'm absolutely thrilled to see an award-winning design like this! The packaging design of Diamond Cosmetic - cream with real diamond dust is simply stunning. The light sensitivity of the Fedrigoni paper used to create the surface structure effect truly captures the connection between product and package. The individual diamond pattern is truly unique and eye-catching. It's no wonder that this work was recognized and awarded! Diamonds really are a girl's best friend and this packaging just confirms that.
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| Adam Harris |
Comment #35970 on January 3, 2023, 11:32 am |
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This award-winning work, titled "Diamonds are Forever", is truly an exemplary piece of high-quality packaging design. The combination of the surface structure effect of the Fedrigoni paper and the light sensitivity of the packaging creates a stunning visual effect that truly brings to life the relation between the product and the package. With the individual diamond pattern created by the designer, this packaging exudes luxury and class while being reserved and conservative. The diamond crown signet is a perfect highlight that adds a sparkle to the overall package. This work is an impressive display of quality design and creativity. Congratulations to the designer for this amazing work!
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| Elena Petrenko |
Comment #38960 on January 3, 2023, 12:34 pm |
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This sophisticated luxury packaging design is truly a diamond in the rough!
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| Chloe Turner |
Comment #40711 on January 3, 2023, 1:10 pm |
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I am absolutely amazed by the stunning packaging design of the HAERTLING DIAMOND CREAM. The diamond pattern used in the packaging exudes luxury and sophistication, while the diamond dust as one of the main ingredients of the product further accentuates the diamond theme. It is a beautiful reminder of how important design is in creating a memorable and luxurious experience for customers. This award-winning work is a great example of how to effectively use design to create a unique, high-fashion and luxury packaging. It is truly a masterpiece!
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| Elisabeth Clark |
Comment #41689 on January 3, 2023, 1:32 pm |
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As a design enthusiast, I am truly delighted to celebrate the success of Theresa Lambrecht - Lambrechtdesign's award-winning work, titled "Diamonds are Forever". It is a stunning example of high fashion and luxury packaging and indeed a great representation of good design. The light sensitivity used to make the packaging look like a diamond is particularly striking and eye-catching. It is clear to see how the surface structure effect of the used Fedrigoni paper punctuates the relation between product and package perfectly. Furthermore, the unique diamond pattern created is a truly remarkable way to give the whole packaging range a dignified appearance.
I am also impressed with the research that went into this project. It is evident that the scope of the target group was well-defined from the beginning, and the interviews conducted to understand their preferences further demonstrate the dedication to creating a great product.
Theresa Lambrecht - Lambrechtdesign's "Diamonds are Forever" is truly an exceptional work and I am very happy to congratulate them on their success.
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| Mark Allen |
Comment #41692 on January 3, 2023, 1:33 pm |
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This award-winning work is truly remarkable! The combination of the unique diamond pattern and the light-sensitive packaging gives the product a luxurious and elegant look. The research done to understand the target audience and the production methods used to craft the package are both well thought-out and impressive. It is a great example of how packaging design can be used to create an unforgettable experience for the product.
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| Anna Ivanova |
Comment #65936 on January 4, 2023, 12:45 am |
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I am honored to acknowledge the superb work of Theresa Lambrecht - Lambrechtdesign, winner of the A' Design Award for their creation, "Diamonds are Forever". This exemplary packaging design showcases a high level of craftsmanship and innovation, making it a truly worthy recipient of the award.
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