Diamonds are forever
High fashion and luxury packaging
Our agency did a lot of cosmetic packaging design in the past. Also in the luxury brand packaging field. In the case of the HAERTLING DIAMOND CREAM the inspiration process was not that heavy. We have a luxury cosmetic series, based on diamond dust as one of the main ingredients. Obviously that we use the diamond as main visual element. What we did to give the whole packaging range a dignified appearance, was to create a unique diamond pattern. This pattern is adapted to every single product from the range.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
High luxury packaging for Diamond Cosmetic - cream with real diamond dust. The surface structure effect of the used Fedrigoni paper punctuate the relation between product and package perfectly. The light sensitivity made a packaging look like a diamond. We have developed a individual diamond pattern for this packaging. Don´t forget: Diamonds are a girl´s best friend.
OPERATION / FLOW / INTERACTION:
The interaction between package and user is quiet simple and flows without any special instruction. Because of the very high price level, is each card box designed for a long life consumer experience and protected for water and fluid influences also as tough enough to open and close it for many times without any lost of functionality.
PROJECT DURATION AND LOCATION:
The project started in April 2015 in Berlin and finished in January 2016 in Berlin as well. The duration of the manufacturing process was about 2 weeks in the early 2016. The product release was in the middle of 2016. The first distribution step for the new diamond line is nationwide in Germany. The distribution all over Europe will start in the end of 2016.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
In our experience is Italy one of the most exciting place for luxury packaging manufacturers. That’s why we choose to put the supply chain complete to Italian manufacturers and suppliers. The cardboard boxes are paper based. Shaped, screen printed and finished by Cavalieri e Amoretti. The raw material (Constellation Jade, E33 Raster, 90 gr) is from Fedrigoni, an Italian paper manufacturer with a long tradition.
SPECIFICATIONS / TECHNICAL PROPERTIES:
beauty, cosmetics, packaging design, verpackungs design, diamond cream, pattern, paper art, high fashion packaging, lambrechtdesign, luxury packaging design
The agency contains research part at this project. This is very obvious, because the scope of the target group is well defined since the beginning of the project. Another aspect is to find in the ingredient of the product: diamond dust. We don’t need a big evaluation to use this as a key visual. For sure did the agency some interviews with people from the target group, but this was more in interest of the price attendance.
Most of the difficulties originated by the fact that we have to design a reserved and conservative packaging with a high appeal of luxury and classiness. The answer to this difficulties was as clear as simple. First of all we designed the special diamond pattern, which is the background on every single box. This pattern uses multifaceted diamond inspired colours. We create in combination with the structured paper which we purchase from Fedrigoni (Italy) a fascinating symbiosis of colour and material.
The highlight is the diamond crown signet. This is a silver spotted tangible diamond structure illustration is a really eye catcher.
TEAM MEMBERS (3) :
Designer/Creative Director: Theresa Lambrecht, Product Photographer: Antonios Mitsopoulos and Project Coordinator: Ivo Lambrecht
Product photographer: Antonios Mitsopoulos
Theresa Lambrecht, 2016