HYETO.CO.,LTD/ Heesoo Jung Tea package by HYETO.CO.,LTD/ Heesoo Jung

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DESIGN DETAILS
DESIGN NAME:
HYETO.CO.,LTD/ Heesoo Jung

PRIMARY FUNCTION:
Tea package

INSPIRATION:
The logo of the Royal Orchard created through reinterpretation of the design motivated from the golden crown of Shilla period. In the middle of the crown, there is a jewel ornament symbolizing a tree to have a sense of a garden of Royal Family.Moreover, the image of jewel ornament looking like hugging people (back-hug) is the slogan of Royal Orchard as well as our core keyword meaning a communication through a cup of tea (Teammunication, tea and communication)

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Marriage of Oriental and Western Herbs and Teas" Teas are blended for optimal balance between oriental and western herbs and teas not harming their own characters. Moreover, each tea has its own taste and health benefits with aroma and colour therapy. Royal Orchard focuses on creation of good quality teas for fulfilling customers' needs of taste, healthy function and design altogether.

OPERATION / FLOW / INTERACTION:
First of all, types of tea cases vary for different purposes such as Royal Orchard’s products are appropriate for special gift for national holidays since it's possible to give a sampler for black tea beginners and hard wooden case for tea lovers. Moreover, with modern and nice design of packages also make our product to be suitable for almost all purposes.

PROJECT DURATION AND LOCATION:
It has been developed since Feb, 2012 in Korea and be in continuous research and development process.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Through various combination of case(44mmx32mmx22mm) containing one tea sachet, it’s possible to make various type of combinations. All materials used for the package are harmless to human body and each case is sealed by plastic for better restoration of taste and also for sanitary function

SPECIFICATIONS / TECHNICAL PROPERTIES:
Royal Orchard Sampler Git-Set to taste 12 different teas. tea cases containing 1 tea sachet. Tea tray included for free. Size 370mm×230mm×55mm

TAGS:
Tea,korea,packaging,royalorchard,royalor chardtea, royalorchardkorea,herb,blacktea,k-pop,hy eto

RESEARCH ABSTRACT:
As our slogan highlights "marriage" we love to develop good combination between various things. Our logo reflects the philosophy as different interpretations could exist with the logo such as golden crown of Shilla dynasty or a tree. Our research has been always focused on finding harmony, in terms of taste; it's hard to find what could be the optimal balance between different teas and herbs from various countries. In addition, sometimes one herb's medical feature hinders other herbs' to work, with deep contemplation of all matters, repeated research made us possible to develop the Royal Orchard.

CHALLENGE:
As mentioned above, finding the most optimal harmony between ingredients and at the same time making story tellings for each tea were the biggest challenge. To overcome the challenge, a number of tasting and consideration have been repeated over and over again. It's important to understand better of all the ingredients and then it was possible to get an intuitive image of blends and stories.

ADDED DATE:
2016-06-28 04:31:38

TEAM MEMBERS (1) :


IMAGE CREDITS:
HYETO.CO.,LTD/ Heesoo Jung, 2016.

Visit the following page to learn more: http://www.royalorchardtea.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Royal Orchard

PROFILE:
the real tea making you to feel and communicate with the nature Royal Orchard tea is 100% made by natural ingredients as “good tea given by the nature’. Special character of natural ingredients that slowly infused smooth taste will give you the sense of nature. Marriage of Oriental and Western Herbs and Teas. Teas are blended for perfect balance between oriental and western herbs and teas not harming their unique characters. moreover, each tea has its own special taste and function, thus Royal Orchard is indeed premium tea with natural color theraphy.

NOMINATION DETAILS

Hyeto.co., Ltd/Heesoo Jung Tea Package by Hyeto.co., Ltd/Heesoo Jung is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hyeto.co., Ltd/Heesoo Jung Tea Package by Hyeto.co., Ltd/Heesoo Jung is Winner in Packaging Design Category, 2016 - 2017.



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