KUUM Toy Blocks by monogoto

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DESIGN DETAILS
DESIGN NAME:
KUUM

PRIMARY FUNCTION:
Toy Blocks

INSPIRATION:
The 36 pieces express fundamental elements of rich Japanese nature like pebbles, twigs, and sea shells. While they have potential to become a part of something larger and special, they will still remind us of the beautiful, original elements - even after being built. The lengths and angles of each piece been carefully calculated and designed to maximize the number of combinations possible within the 202 pieces. The diversity, limitation, and their pre-established harmony enables the immense imagination and creativity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This collection of beautiful and innovative toy blocks, infused with poetic stories, consists of 12 iconic units, with 2 color variants per unit. The units can be further disassembled into unique 36 different shapes (202 pieces in total). Make more variations, both simple and abstract, than you could ever imagine. Once you hand these to children, you will be surprised how long they concentrate, and how versatile the block's application can be.

OPERATION / FLOW / INTERACTION:
By handing KUUM to children, begin to discover their four types of potential creativity. These segments are; Painter, Inventor, Puzzle Lover, and Story Teller. Compared to conventional toy blocks, KUUM focuses on covering and unlocking children's potential, imagination and creativity. Even a parent and child with different creative preferences, can play together with KUUM.

PROJECT DURATION AND LOCATION:
The project started in April 2014 in Kobe, Japan and the product was launched in December 2015 online.

PRODUCTION / REALIZATION TECHNOLOGY:
block material: natural beech wood

SPECIFICATIONS / TECHNICAL PROPERTIES:
One set includes two block units with different colors associated to each theme. The 12 themes contain a total of 202 pieces corresponding to 36 unique shapes. Each theme comes in a triangular prism (length of side 6cm x height 6cm), cube (length of side 6cm x height 6cm) or cylinder (diameter 6cm x height 6cm) form.

TAGS:
toy, blocks, creativity, wood, art, interior

RESEARCH ABSTRACT:
During a research conducted on young mothers at the beginning of the project, one insight particularly drew our attention. There was a young mother who claimed she did not know how to play with her own son using toy blocks. She said that the only thing she could build was "a house". When asked in-depth, it turned out that as a child, she used to play more with story-telling and painting rather than building things. This is how we first noticed the broad potential of playing with wooden toy blocks.

CHALLENGE:
1) reduction of the manufacturing cost. Because we wanted to have a wide variety of unique shaped pieces, the biggest challenge was the cost. All the pieces were designed to have at least two parallel planes. This way they can be produced in a cookie-cutter manner at factories, while maintaining the uniqueness and varieties of shapes. 2) color and shape quality control. It was very challenging to control the quality of 36 different colors of the blocks and shapes. It could not have been achieved without the manufacturing team's rigorous cooperation.

ADDED DATE:
2016-06-18 19:44:29

TEAM MEMBERS (3) :
Concept Direction & Product Design: Marie Uno, Package Design: Ippei Iwahara and Strategy Design: Hideshi Hamaguchi

IMAGE CREDITS:
monogoto, 2016.

Visit the following page to learn more: http://kuum.jp/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Felissimo Corporation

PROFILE:
FELISSIMO CORPORATION is a Japan-based, direct marketing company that handles original products and goods from all over the world to deliver the idea of happiness to customers' everyday lives. The company mainly operates in one segment: Mail Order Sale segment, which is engaged in the mail order sale of clothing, accessories, household goods, general merchandise, health and beauty products, crafts, food and other products, through catalogs and Internet.

NOMINATION DETAILS

Kuum Toy Blocks by Monogoto is a Nominee in Baby, Kids' and Children's Products Design Category.

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AWARD DETAILS

Kuum Toy Blocks by Monogoto is Winner in Baby, Kids' and Children's Products Design Category, 2016 - 2017.



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