Mou Mou Club Restaurant by Monique Lee - Mas Studio Ltd.

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DESIGN DETAILS
DESIGN NAME:
Mou Mou Club

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Source of inspiration is from the Japanese Be True and Honest code of business conduct and fresh food market. In the market, all food is displayed clean and tidy for selection and buyers are given detailed information on quality of food being sold. No packaging, no marketing gimmicks. Quality of food is the sole concern.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Be basic and genuine is the gist of the design. An exposure approach is used to taste, feel and see nature. A fresh food display corner is built, and sources of food are illuminated in milk cans and fresh vegetables. Behind the scene objects used in the food processing chain like wooden crates, food ingredients are brought out and shown. Then, a full scale linear lighting system is adopted to highlight the motif of dispatching raw materials from nature to dining tables in a flash.

OPERATION / FLOW / INTERACTION:
A flow chart from source to delivery of food is painted on the cement wall where customers can see clearly what the restaurant is serving. Concerns on Eat Healthy are mindfully conveyed in the display of vegetables on the walls. As an added value service, a hidden USB mobile phone charger is built under each table.

PROJECT DURATION AND LOCATION:
The project started in May 2014 and finished in December 2014. Grand opening on Jan 2015 in Hong Kong.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Designing a linear layout of florescent light and brass pipes of different sizes poses a big challenge. While considering the aesthetic side, we are constrained by pipe sizes available in the market and actual dimensions of the ceiling. Regarding the glass cylinders, it took long time to get a supplier to tailor-make and produce small number of pieces while facing a tight project schedule for the opening of the restaurant.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The site area is 241 sq.m where is a corner of Amoy Plaza.

TAGS:
Shabu Shabu, Wagyu, Japanese cuisine, Casual dining restaurant, A restaurant offering as much as one can eat for a standard charge.

RESEARCH ABSTRACT:
Our research is on collection of data from books, internet and magazines for understanding Japanese philosophy on life, art. Key findings are that Buddhism, Tea ceremony, Flower arrangements have strong impacts on different aspects of life. Space and Simple shapes are distinctive features. Buddhist philosophy of Void is realized in their pursuit for minimalism. Likewise, simple colours preferred by minimalists are also seen in the Tea ceremony and Flower arrangements cultures. These elements are kin to Conservation and are important attributes of the design.

CHALLENGE:
We face substantial challenge on Conservation and design. Located at a dim corner of the mall, there is vital concern on how to draw customers to the restaurant. We avoid using extra devices contrary to our idea of Conservation and being basic. A glass wall is adopted to magnify the effect of lighting system inside, which is then extended to the entrance to link up the illuminated milk cans and vegetable displays. This enhances overall visibility of the site.

ADDED DATE:
2016-06-06 05:13:15

TEAM MEMBERS (2) :
Design Director: Sum Wing Lee and Designer: Thomas Chu

IMAGE CREDITS:
Image #1, Photographer Ray Chow, MouMou Club, 2015.
Image #2, Photographer Ray Chow, MouMou Club, 2015.
Image #3, Photographer Ray Chow, MouMou Club, 2015.
Image #4, Photographer Ray Chow, MouMou Club, 2015.
Image #5, Photographer Ray Chow, MouMou Club, 2015.

PATENTS/COPYRIGHTS:
Copyrights belong to Mas Studio Ltd.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Mou Mou Club

PROFILE:
Mou Mou Club is a restaurant brand run by Japan based Kabushikigaisha Limted. It was awarded Best Restaurants, Best Hot Pot Restaurants, Environmental Excellence from 2010 to 2015 by various magazines and organizations. Established in 2008, Kabushikigaisha Limited (Kabu) has launched numerous famous restaurant brands including Mou Mou Club, a Shabu Shabu Specialist originated from Tokyo, Japan. Other Kabu brands include Sushi Dai, authentic Japanese handmade sushi; Gyu-kaku, Japanese BBQ Specialist; and Tamshii, an authentic Japanese Robatayaki. Kabu is trying to diversify its range of food chains. Yakiniku (HK) Ltd, subsidiary company of Kabu also launched Gyu-kaku Japanese Yakiniku Restaurant,a famous worldwide brand which origins from Japan. In 2015, Kabu introduced another two famous brands to Hong Kong, which are Onyasai, Japan’s No.1 Shabu Shabu and Yoogane, Korea’s No.1 Chicken Galbi. They also create their own brands in order to compete with similar specialty restaurants in the ever competitive environment. With over 20 shops by Nov 2014, Kabu has shown its aggressive business plan in terms of opening more new shops in different districts in Hong Kong.

NOMINATION DETAILS

Mou Mou Club Restaurant by Monique Lee-Mas Studio Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Mou Mou Club Restaurant by Monique Lee-Mas Studio Ltd is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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