Pure water from New York
catsky wanted to inject the authentic newyork city with fresh freedom. A new style — logomark, color, typography and other elements, highlighting its colorful personality, while recognizing its value.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We try to find out the multicultural marks from the metropolis, New York, and explore the the water source of catsky, a glacier with a history of billions of years.By the above methods, we extract and purify a series of New York elements and colorful and pulsing images that are unique to catsky’s characteristics and its enterprise’s soul.
And we put our ideas as our starting point, from which we create a brilliant world showing the wonderful catsky.
OPERATION / FLOW / INTERACTION:
With the client we developed the design of the bottle; at the same time we kept talking to the manufacturer about the technology to realize the design.
PROJECT DURATION AND LOCATION:
The project started in october 2014 in Vancover and was finished in April 2016 in Shanghai .
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
bottle design, Pure water design, water packaging design, brand design, Catsky packaging design,Born free
As an unique soul and spirit of catsky , “Born free” has been created by presenting catsky’s product images to expect an effective dialogue with target consumer groups.And with promotion,catsky can be known to every family and touch the heart of every consumer.
The challenge of the bottle design was enrich the label colorful
was strong enough to be held whilst Vitality.
TEAM MEMBERS (2) :
Creative Director:Vike Chan and Design Team:VONO Brand
Copyrights belong to Le Reve Beverages Inc, 2016