Catsky Pure water from New York by Vike Chan

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DESIGN DETAILS
DESIGN NAME:
Catsky

PRIMARY FUNCTION:
Pure water from New York

INSPIRATION:
catsky wanted to inject the authentic newyork city with fresh freedom. A new style logomark, color, typography and other elements, highlighting its colorful personality, while recognizing its value.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
They try to find out the multicultural marks from the metropolis, New York, and explore the the water source of catsky, a glacier with a history of billions of years.By the above methods, they extract and purify a series of New York elements and colorful and pulsing images that are unique to catsky’s characteristics and its enterprise’s soul. And they put their ideas as their starting point, from which they create a brilliant world showing the wonderful catsky.

OPERATION / FLOW / INTERACTION:
With the client they developed the design of the bottle; at the same time they kept talking to the manufacturer about the technology to realize the design.

PROJECT DURATION AND LOCATION:
The project started in october 2014 in Vancover and was finished in April 2016 in Shanghai .

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
bottle design, Pure water design, water packaging design, brand design, Catsky packaging design,Born free

RESEARCH ABSTRACT:
As an unique soul and spirit of catsky , “Born free” has been created by presenting catsky’s product images to expect an effective dialogue with target consumer groups.And with promotion, catsky can be known to every family and touch the heart of every consumer.

CHALLENGE:
The challenge of the bottle design was enrich the label colorful was strong enough to be held whilst Vitality.

ADDED DATE:
2016-05-27 07:02:36

TEAM MEMBERS (2) :
Creative Director:Vike Chan and Design Team:VONO Brand

IMAGE CREDITS:
VONO Brand 2016

PATENTS/COPYRIGHTS:
Copyrights belong to Le Reve Beverages Inc, 2016



CLIENT/STUDIO/BRAND DETAILS
NAME:
Le Reve Beverages Inc.

PROFILE:
Le Reve Beverages is located in the eastern United States (Catskill Moutain), established in 1884, is the earliest in New York summer ice suppliers into the last century in 60s, relying on Catskill Moutain pure mineral water resources, we become a professional manufacturer of bottled water. With the understanding of the infant drinking water continues to improve, Europe and the United States proposed infant water concept, due to the unique source of Catskill Moutain, by the institutions of the United States (State of NY Department of Health) certification for infant water



NOMINATION DETAILS

Catsky Pure Water From New York by Vike Chan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Catsky Pure Water From New York by Vike Chan is Winner in Packaging Design Category, 2016 - 2017.



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