Essenzza shiraz wine
This limited edition wine design was inspired by shiraz’s wine history and Iranian motifs. The design was inspired by Iranian painting varnished and layout. Using no significant text, the individual patterns provide a subtle, tasteful indication of whether the wine is full-bodied or effervescent.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The winemakers at Et Cetera approached me with the request of creating a label design for their new line if limited run wines. The task was to create a stylish and Traditional luxury design that would make the product stand out on the shelves. Assuming that these are expensive quality wines, we also had to create the feeling of exclusivity through an original and unusual design. Besides, the project also required its own product placement, a concept that would be completely different from what the other local winemakers had to offer.
OPERATION / FLOW / INTERACTION:
When the consumer takes out a bottle design, the collection aims to spark imagination and inspire endless viewers about the story behind the bottle. A story about the Iranian originality of this wine.
PROJECT DURATION AND LOCATION:
The project started in April 2013 and finished in July 2013, the cans were released in October 2013 for everyone to start buying for the Lunar New Year.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Design concept for craft wine packaging
SPECIFICATIONS / TECHNICAL PROPERTIES:
Stock metal wine can
wine, beverage, design, label, graphic, packaging, senses, unique, taste, bottle, pattern, motif, identity, spirit
The creation of this label involved a lot of time. With seemingly simple and temperate design, this project was a rather complex task with a lot of things at stake - the manufacturer's reputation, the expectations of consumers and the designer's qualification. We had to create a minimalistic, stylish design that would make the product stand out on the shelves. Assuming that these are quality and expensive wines, we also had to communicate the concept of exclusivity through an original and unusual design. Shiraz wines from red grapes that wine is one of the species or a hybrid combination of the two types of grapes and grape Dvrza Blanche Mvndvz namely that both in the area of the Rhone Valley in southeastern France has come to be made. Shiraz wine refers to the wine historically produced around the city of Shiraz in Iran. By the 9th century, the city of Shiraz had already established a reputation for producing the finest wine in the Middle East, and was Iran's wine capital. Shiraz wine history had not been used in the design of its bottle packaging.The design by Persian motifs to the origin of the product, which is Iran. In the design of wine bottle packaging, The Iranian painting is that the party is in use. Because the Iranians in the past, parties and banquets joy to drink wine.
We were excited to take on a client brief for the first-ever limited edition design for ESSENZZA WINE. Our biggest challenge is to keep the design uniquely true to the essence of each flavor, and yet still relevant to young female audience. We also kept in mind of shiraz wine core idea: Bold, Irrepressible, Vibrant.
TEAM MEMBERS (1) :
Can, Birds, Tet, Holiday,Concept, packaging, wine, can, hipster, beard