Godrej Design Lab - ID16
Museums and Art Galleries have been a major inspiration for the design display of this exhibition booth. To give it a contemporary look and more younger appeal, the light was made more dramatic.
The digital chandelier is inspired from the new age technology where visual screens become the essential component to engross a visitor and translate the entire story of the brand to him within a couple of minutes.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design process initiated with basic ideas of communicating the ideology of GDL with an Audio Visual Presentation amongst the display of winning designers to educate the visitors of the evolution process of each prototype. The highlight of the booth is a collage of suspended and popping iPad screens making a dynamic chandler with images scrolling of the designs, sketches and the evolution pictures of each prototype.
Individual Kiosks explains each prototype in an AV format.
OPERATION / FLOW / INTERACTION:
a story of a furniture piece in its prototype form is explained when you walk into Godrej Design Lab. This space individually showcases each winning design and its process right from conceptual sketch to the prototype developed. This are work in progress models and not the final product hence the idea has been developed around a laboratory of design where experimentation is a second nature.
PROJECT DURATION AND LOCATION:
The project started in November 2015 on the drawing board with design and details of each display discussed. the designs being finalised in january 2016, initiated the process of fabrication at warehouse. The assembly was lined up at venue in feburary 2016 in a non-stop stretch of 72 hours with team working in shifts to ensure the fabrication was in scheduled time. The entire fabrication happened in ZERO9's warehouse in Mumbai and was later transported for assemble in Delhi at India Design 2016 (an expo showcasing the best in Design across India)
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The Entire stall was fabricated remotely at workshop and simply assembled at site. The cement sheets were used to clad walls which provided an industrial look to the entire booth. The old industrial windows, Mild Steel Frameworks, and ceiling grid made the entire appeal very 'work in progress' kind of feel which was the intention of the design. The video walls educated the visitors about the process of design, prototyping and various experimentation during the process of design.
SPECIFICATIONS / TECHNICAL PROPERTIES:
6000mm X 16000 mm X 3600 mm Ht was the entire stand dimension. each element was customised to fit within this dimension. The onsite fabrication was done in 72 hours. The entire scheme was made into a modular form making it possible to assemble the scheme on site.
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Since the display was to be a prototype and not a final finished product to be sold or made available on market, the entire concept revolved around making the display appear like it was unfinished. Research showed us that cement finish showcased a more of an incomplete and unfinished emotion to users and hence that was used to maximise the idea of a work in progress laboratory. The idea of showcasing videos was to make the entire experience user-friendly and educating the visitors about the process of design right from conceptual sketch to fabrication of a prototype.
Time constraint was a major challenge in this entire process and hence systems were developed to ensure minimal fabrication time on site. The design details were kept simple and easy to assemble making it possible to meet the timeline at venue.
TEAM MEMBERS (3) :
Prashant Chauhan [creative director], Anu Chauhan [architect & stylist] and Nirali Sheth [architect]
Copyrights belong to Prashant Chauhan, 2016