d=3 SONY ISE 2016 Amsterdam
Forest. Poetic presentation of high end electronic equipment.
We feel Sony is different from their competition. Creating this dreamlike environment sets them apart whilst at the same time promoting their product offerings.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Not a stand. A forest. Projection on dome and leaves. Sony standing out as a high-tech entertainment company.
Sony wants to stand out as a company that is innovative. With Sony products the most outstanding AV projects can be created. Sony are open to raise the bar where their presentation is concerned.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
ISE 2016 Amsterdam, february 2016
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Steel, wood, rubber and digital content onto 16 horizontal projection surfaces or 'leaves". Imagery changing through seasons. A plane flying over, lightning
SPECIFICATIONS / TECHNICAL PROPERTIES:
16x24 m2 floorsurface. height of 8 trees 750cm
Poem, Forest, Sony, Laserprojector, High-Tech, www.dis3.com
To find a way that all projections did not encounter any obstructions casting shadows
TEAM MEMBERS (4) :
D. Hielkema, D. Dyminska, F. Koudijs and T. Wittebol
d=3 Hans Roggen Rave Magazine Beamershop 24