d=3 SONY ISE 2016 Amsterdam Exhibition presentation by Ton Wittebol

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DESIGN DETAILS
DESIGN NAME:
d=3 SONY ISE 2016 Amsterdam

PRIMARY FUNCTION:
Exhibition presentation

INSPIRATION:
Forest. Poetic presentation of high end electronic equipment. We feel Sony is different from their competition. Creating this dreamlike environment sets them apart whilst at the same time promoting their product offerings.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Not a stand. A forest. Projection on dome and leaves. Sony standing out as a high-tech entertainment company. Sony wants to stand out as a company that is innovative. With Sony products the most outstanding AV projects can be created. Sony are open to raise the bar where their presentation is concerned.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
ISE 2016 Amsterdam, february 2016

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Steel, wood, rubber and digital content onto 16 horizontal projection surfaces or 'leaves". Imagery changing through seasons. A plane flying over, lightning

SPECIFICATIONS / TECHNICAL PROPERTIES:
16x24 m2 floorsurface. height of 8 trees 750cm

TAGS:
Poem, Forest, Sony, Laserprojector, High-Tech, www.dis3.com

RESEARCH ABSTRACT:
-

CHALLENGE:
To find a way that all projections did not encounter any obstructions casting shadows

ADDED DATE:
2016-04-06 10:26:41

TEAM MEMBERS (4) :
D. Hielkema, D. Dyminska, F. Koudijs and T. Wittebol

IMAGE CREDITS:
d=3 Hans Roggen Rave Magazine Beamershop 24


Visit the following page to learn more: http://www.dis3.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sony

PROFILE:
Sony create and manufacture innovative technology and equipment that enables its clients to create immersive projects. Whether it is Media, Surveillance, Medical, Audio or Displays. d=3 operates in the spatial arena. Working on exhibition concept and design and interior design. DREAM Translating your dreams into 3 dimensions . Or even less. Dreams about your brand, your home, your environment. We like the unrestrictedness of dreams. It is our challenge to turn that freedom into experiences that make you smile. DARE Dare share your dreams and engage in the process with us. It is the process that adds to the final outcome. The journey that makes it all worthwhile. DO We offer you the start and you can rely on us to accompany you to a safe arrival. We look forward to travel together. DREAM DARE DO

NOMINATION DETAILS

D=3 Sony Ise 2016 Amsterdam Exhibition Presentation by Ton Wittebol is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

D=3 Sony Ise 2016 Amsterdam Exhibition Presentation by Ton Wittebol is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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