Dice Retail Display by Marco Vanucci / OPENSYSTEMS Architecture

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DESIGN DETAILS
DESIGN NAME:
Dice

PRIMARY FUNCTION:
Retail Display

INSPIRATION:
DICE takes inspiration from the contemporary flair of the fashion labels on display and it resembles the form of a primitive crystalline formation: the prismatic dodecahedra is inspired by the geometry that can be found in natural crystals and rocks. The periodic arrangement of the molecules of crystals and the beautiful structures they form when they orderly come together. This idea implies the definition of one singular component that could be repeated and assembled in multiple ways

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
DICE is a sculptural installation to mark the entrance of the NN store in Shanghai. Dice acts as sculptural installation and, at time, become furniture as well as display areas. The installation reflects light from different angles crating a playful interaction between the customers and the shop and enhance the clients' shopping experience

OPERATION / FLOW / INTERACTION:
Dice marks the entrance to the boutique in a spectacular fashion. Its geometries reflects light capturing the attention of the passer-by. At the same time, its many surfaces fragments the reflected image of the surrounding space camouflaging the structure within its own environment.

PROJECT DURATION AND LOCATION:
OPENSYSTEMS was selected as part of the RIBA Shanghai Window Project 2014. The project aimed at creating a collaboration between Chinese retailers and UK architects and designers. Our collaboration with fashion retailer NN represents an exciting synergy of architecture and fashion design between China and the UK.

FITS BEST INTO CATEGORY:
Arts, Crafts and Ready-Made Design

PRODUCTION / REALIZATION TECHNOLOGY:
Stainless Steel

SPECIFICATIONS / TECHNICAL PROPERTIES:
CAM-CAD manufacturing technology. Laser cut metal sheet panels, welded off-site and nuts and bolts assembly.

TAGS:
Fractal, Structure, Parametric Design, Algorhytmic,

RESEARCH ABSTRACT:
The project takes inspiration by the fractal geometries that can be found in nature. In particular, Dice was inspired by the intricacies of the beautiful Chinese landscape.

CHALLENGE:
The main challenge during the realisation was determined by the communication barriers with the Chinese manufacturer. While the quality of craftsmanship resulted to be outstanding, it wasn't always easy to instruct the manufacturer regarding connection details and technical solutions.

ADDED DATE:
2016-03-29 18:14:25

TEAM MEMBERS (1) :
Design: Marco Vanucci

IMAGE CREDITS:
Image #1: Photographer Liam Clarke, Shanghai, 2015
Image #2: Photographer Liam Clarke, Shanghai, 2015
Image #3: Photographer Liam Clarke, Shanghai, 2015
Image #4: Photographer Liam Clarke, Shanghai, 2015
Image #5: Photographer Xintiandi, Shanghai, 2015
Image #6: Photographer Xintiandi, Shanghai, 2015

PATENTS/COPYRIGHTS:
Copyrights belong to OPENSYSTEMS Architecture Ltd, 2014.

Visit the following page to learn more: http://www.opensystems-a.com/work/dice/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NN Natural Gifts

PROFILE:
NN Natural Gift is a Chinese Fashion Retailer. Founded by young entrepreneur Mr. Alexander Chu, NN opened its first store in Shanghai in 2010 and it soon became the reference point for a niche and in the know clientele. The boutique boasts over 300 square meters of researched and innovative ideas. Following the success of the stores and his passion for fashion design, Mr.Chu awards scholarships to young Chinese designers to study in some of the most renowned schools in the UK such as Central St.Martin and Royal College of Fashion.

NOMINATION DETAILS

Dice Retail Display by Marco Vanucci/Opensystems Architecture is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Dice Retail Display by Marco Vanucci/Opensystems Architecture is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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