Nextbit Robin Smartphone by Nextbit

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DESIGN DETAILS
DESIGN NAME:
Nextbit Robin

PRIMARY FUNCTION:
Smartphone

INSPIRATION:
Instead of chasing the formulaic look of the current smartphones, the goal was to find a design gesture and language that conveyed a different set of values. As such, the phone's design was inspired by a simplicity and naivete in the visualization of a traditional phone's architecture. Unlike the metal phones littering the market, Robin is made with glass filled polycarbonate for a fresh and unique feel.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Robin is the first smartphone designed to never run out of space. Cloud storage is integrated into the OS enabling Robin to archive the things you use least, so you always have space for what you want most.

OPERATION / FLOW / INTERACTION:
By integrating the cloud into the operating system, Robin learns your habits and gets smarter every day so you never have to worry about downloading an app or taking a photo. Instead of a typical phone with a finite amount of space, Robin actively moves apps and photos between the cloud, allowing people to store more than a comparable phone. The design of Robin is effortless. The placement of every port, button and sensor is thoughtfully considered to feel intuitive and harmonious.

PROJECT DURATION AND LOCATION:
Robin was conceived in February 2015. Design and Engineering were completed in September 2015 and it was announced at the same time. Robin shipped to first customers in February 2016.

FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Nextbit Robin is one of the thinnest phones available today. The thin housing was achieved by a special mixture of hardened PC resin which allowed us to achieve rigidity and structural strength beyond what is typically possible on a product of this size. After hand polishing each housing part, every detail is precision machined to insure ultimate fit with absolute minimal part tolerances. Robin is then coated with an ultra smooth finish which is beautiful to the touch and provides a premium sensory experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 72 mm x Depth 7 mm x Height 149 mm

TAGS:
Android, smartphone, mobile, cloud, bold, simple, storage

RESEARCH ABSTRACT:
The first question to ask was what are the biggest pain points that people have in smartphones. One of the most significant problems was their phones run out of space. Once their phone ran out of space once, they would then spend time periodically clearing out unwanted photos and applications. In addition, it became clear that people were bored with smartphone design, no phone really stood out.

CHALLENGE:
Developing a simple design and maintaining that simplicity through the development process was the most difficult aspect of creating Robin. It was incredibly important to us to keep the phone crisp, with a defined rectilinear shape and minimal contours. As such, we created hundreds of patterns for the phone's various elements, including speakers, buttons, cases, etc. This meticulous attention to detail is what eventually led us to Robin's simple, playful design.

ADDED DATE:
2016-03-08 00:34:15

TEAM MEMBERS (3) :
Scott Croyle, Josh Morenstein and Peter Riering-Czekalla

IMAGE CREDITS:
Image #No 1: Photographer David Klayton, Mint UI, 2016.
Image #No 2: Photographer Rafael Astorga, Midnight in hand, 2016.
Image #No 3: Nextbit Systems, Mint, 2016.
Image #No 4: Nextbit Systems, Midnight, 2016.
Image #No 5: Nextbit Systems, Mint in pocket, 2016.

PATENTS/COPYRIGHTS:
This product is covered by one or more of the following patents applications:US29/538,057, US14/840,636, US14/840,611, US14/835,981, US14/835,974, US14/835,993, US14/836,032, and US14/674,048.

Visit the following page to learn more: http://www.nextbit.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nextbit

PROFILE:
Nextbit has created the only cloud first, design forward smartphone for anyone who wants to be freed from the limits of today's mobile technology. Nextbit was founded in 2013 by early Android veterans Tom Moss and Mike Chan, and is based in San Francisco. In order to produce a high end, groundbreaking phone that would surmount common smartphone shortcomings, Moss and Chan brought on former HTC design lead Scott Croyle, best known for designing the iconic HTC One M7 and M8. Croyle was hired in 2014 and serves as Chief Design and Product Officer. The team has developed an elegant, cloud-first Android smartphone that will extend the storage capabilities of the phone beyond what the specifications currently allow, designed from start to finish in San Francisco.

NOMINATION DETAILS

Nextbit Robin Smartphone by Nextbit is a Nominee in Digital and Electronic Devices Design Category.

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AWARD DETAILS

Nextbit Robin Smartphone by Nextbit is Winner in Digital and Electronic Devices Design Category, 2015 - 2016.



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