BORELLO SUPERMERCATI Supermarket design. by CEAN

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DESIGN DETAILS
DESIGN NAME:
BORELLO SUPERMERCATI

PRIMARY FUNCTION:
Supermarket design.

INSPIRATION:
Our choice was to embroil 40 years of entrepreneurial experience in the food sector in an exclusive identity element: the signature. We came up with the idea of proposing a new supermarket’s brand, capable of expressing in an evident way entrepreneur’s characteristic that establish everyday service since 40-years: confidence, tradition and easiness. We developed different illustrations, visual elements, and even a custom font starting from visual symbols present in Borello's old photos.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Starting from client’s requirements and needs, CEAN created a concept, designed and implemented a new format for proximity stores. Characterizing elements of the concept are flexibility, an easy and pleasant shopping experience and format’s scalability on different retail spaces basing on their size. By challenging conventional thinking we proposed a model capable of translating customers values into a tailored implementation. CEAN created the concept by using a 360-degrees design methodology.

OPERATION / FLOW / INTERACTION:
Interaction with final customer is what aimed CEAN to challenge conventional conception about how we do shop into a supermarket. Starting from this assumption we kept four main elements that we enhanced in the final project: experience - awareness - simplification - pleasure.

PROJECT DURATION AND LOCATION:
The Project started in March 2015. The first store opened in October 2015 in Via Asti, Turin.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
CEAN's 360-degrees design methodology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
<500 square meters.

TAGS:
RETAIL,SUPERMARKET,FOOD,FORMAT,PROXIMITY,SHOP,SHOPLIFTING

RESEARCH ABSTRACT:
Our choice was to embroil 40 years of entrepreneurial experience in the food sector in an exclusive identity element: the signature. We started exploring all the traditional visual symbols present in Borello's family, from photos to old objects.

CHALLENGE:
By challenging conventional thinking we proposed a model capable of translating customers values into a tailored implementation.

ADDED DATE:
2016-03-06 19:43:21

TEAM MEMBERS (1) :
CEAN Color

IMAGE CREDITS:
CEAN, 2015.

Visit the following page to learn more: https://www.cean.it/shops/simply-borello
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BORELLO SUPERMERCATI

PROFILE:
With more than 40 years of experience, Borello Supermercati is a medium-sized chain of supermarkets, operating in the Turin area (Italy). The brand itself was designed by CEAN among with the new format for proximity store: the project covered from Design to Branding and event implementation support. www.borellosupermercati.it

NOMINATION DETAILS

Borello Supermercati Supermarket Design. by Cean is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Borello Supermercati Supermarket Design. by Cean is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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