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| DESIGN DETAILS |
DESIGN NAME:
Tic Tac Toe packaging
PRIMARY FUNCTION:
Packaging
INSPIRATION:
"We believe the birth of a child is the most beautiful experience of our lives. Our purpose is to celebrate this wonderful moment by creating shoes and clothes as beautiful as the babies themselves and say… Welcome to Life!" Tic Tac Toe.
We wanted to make the products special and decided they required packaging that was both an experience in presentation and upon opening. The 'reversible9; shoes created both an opportunity and challenge with the result being to offer maximum visibility.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
All clothing items come in a sophisticated, multi-dimensional pack. There is no front or back, both sides are equally interesting and beautiful. The front has an endearing deer and fawn die-cut window that shows off our stunning prints. The back has a die-cut heart that is three dimensional and framed in a second heart. Open the pack and a wonderful discovery unfolds. The reversible shoes come in a beautiful “double-sided” pack. The large window allows visibility all around. A perfect gift set.
OPERATION / FLOW / INTERACTION:
Clothes pack is carried from a satin ribbon. The pack is presentable from both front and back. To open the pack a flap next to the die cut 3-dimensional heart is lifted to reveal the "Welcome to Life" ™ message from Tic Tac Toe and some further information about the company. The inside flap is again opened, like a book, to discover the care and sizing copy. Opening this flap reveals the neatly folded product. Once the product is removed and unwrapped a further discovery is made with a "Thank You" card.
The shoe pack is similar to the clothes pack and is also carried from the satin ribbon. Three clips are released to open the pack, revealing the shoes.
PROJECT DURATION AND LOCATION:
Both projects took about 3 months to complete and both were printed, in Cape Town, South Africa.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
2 Spot colours on white Alpine Art SBS board 610mic 380g/m2, die cutting, foiling, glueing of die cut/scored 175mic acetate window.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Clothes pack size is 150 x 150 x 37.5mm excluding ribbon.
Shoes pack size is 150 x 150 x 37.5mm excluding ribbon.
TAGS:
Baby, clothes, reversible shoes, packaging, gift set, gift
RESEARCH ABSTRACT:
Research was conducted with selected Tic Tac Toe retailers to establish their requirements.
Extensive research was conducted with what materials, processes and die cutting constraints were available.
CHALLENGE:
There were two main challenges to this project.
The reversible shoes are "different"; but can be made to match each other. We needed to show the two options, both the top of the shoes and underside, clearly. The easy option would have been a clear plastic box, but this would not have satisfied our second challenge.
The Tic Tac Toe image dictated a sophisticated, subtle, minimalist, upmarket pack. The biggest challenges of combining full visibility in a subtle yet sophisticated upmarket pack was finally reached after many prototypes and redesigns. As a bonus we made both clothes and shoes packs identical is size making them easy to display, ship and store.
ADDED DATE:
2016-03-01 19:01:17
TEAM MEMBERS (2) :
Teli Proto and Karin Muller
IMAGE CREDITS:
All images by Teli Proto
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| Visit the following page to learn more: http://northhook.com |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Northhook Design Studio
PROFILE:
Northhook Design Studio is dedicated to unrestrained creative innovation.
Founded by Teli Proto, a multiple international award-winning industrial designer and branding specialist, with over 30 years experience, and Karin Muller, artist and designer.
Northhook Design Studio was formed after it received numerous compliments on the design solutions of the members provided to Tic Tac Toe, a brand dedicated to designing and creating exquisite gifts, primarily clothes and unique reversible shoes for babies presented in beautiful packaging. The overall experience of these swoon-worthy products presented with the packaging is intended to be an extension of the celebration of the beauty of birth and life.
The fabric designs, clothing and shoe designs, brand identity, website design, merchandising and show stands, and packaging were all part of Northhook Design Studio’s project for Tic Tac Toe.
The combined and complimentary talents and skills of the founders of Northhook Design Studio are primarily focused on simple yet innovative solutions. The designs alway offer an element of wonder and surprise in the initial experience but impart an enduring satisfaction in the honesty and value after the presentation of the fact.
The driving force of Northhook Design Studio is the recognition and understanding of the end user: the innate awareness that there is more to everything than purely a product or service.
Northhook Design Studio’s ethos are as follows:
- Respect; respect for the user, the environment and all employees or service providers.
- Value; value for money, economy of effort, minimum resource wastage and consumption.
- Pride; pride of association to the product utility and the brand’s attributes.
- Service; quality of service and quality of product offered.
- Time; recognition of the past, making the most of the present and looking forward to the future.
- Sustainability; sustainability of all inputs with minimal impact on the environment.
- Local; they strive to utilise local talent, materials and labour wherever possible.
Northhook Design Studio employs both two-dimensional and three-dimensional software (Adobe and Rhinoceros) and appropriate hardware to ensure maximum compatibility and error free translation of their innovations and designs into production reality.
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