Svalbardi Polar Iceberg Water by Studio h

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DESIGN DETAILS
DESIGN NAME:
Svalbardi

PRIMARY FUNCTION:
Polar Iceberg Water

INSPIRATION:
We wanted to capture the mood and beautiful stillness of the polar landscape avoiding the use of clich├ęd images of icebergs and arctic scenes. The simple coloured neck band echoes the blue and green hues found in icebergs and the wooden cap was inspired by arctic driftwood. The ice crystal works alone as a motif and comes to life as a repeat pattern on the gift tube and all collateral. An ancient regional accent is used on the d in Svalbardi as another clue to its Nordic origins.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Svalbardi is harvested from pristine icebergs freshly calved off glaciers in remote Svalbard archipelago. The water is so pure it is almost mineral free. With a restricted production budget, the design had to convey this unique source and purity of the water. Keeping the graphics to the minimum is unusual and allows the bottle and water to evoke the stillness and purity. The gift tube is also unusual in the water market and singles out Svalbardi as a unique purchase.

OPERATION / FLOW / INTERACTION:
The gentle flaring of the bottle neck creates a perfectly balanced grip for pouring.

PROJECT DURATION AND LOCATION:
The project started in April 2014 in London and was finished in September 2015.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle with screen printing and textured paper label with black foil blocking. Sustainable stained wooden cap with inlaid foil silver. The cardboard tube is flat metallic with cold foil on top.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle size: 320mm H x 90mm D Gift tube: 345mmH x 100mm D

TAGS:
bottle design, iceberg water design, water packaging design, brand design, Svalbardi packaging design

RESEARCH ABSTRACT:
The ancient spelling of Svalbardi, meaning cold coasts and named by ancient seafarers, was researched and found to be spelt with an ancient regional accent on the d. This accent was used in the brandmark. Local communities, arctic landscapes and references to ancient explorers discovering the cold coasts were all researched to help provide inspiration for the bottle and lid shape and the graphics.

CHALLENGE:
The challenge of the bottle design was ensuring the flared neck was strong enough to be held whilst remaining elegant.

ADDED DATE:
2016-02-29 19:42:54

TEAM MEMBERS (1) :
Designer: Rob Hall

IMAGE CREDITS:
Studio h, 2015.

PATENTS/COPYRIGHTS:
Copyrights belong to Svalbardi AS, 2016

Visit the following page to learn more: http://studioh.co.uk
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Svalbardi AS

PROFILE:
Svalbardi AS harvests and produces limited edition bottled iceberg water from the remote Polar region of the Svalbard archipelago, 1000 kilometres from the North Pole. The archipelago is 60% covered by glaciers. The iceberg water is harvested from icebergs freshly calved off these laciers. The pristine ice, up to four thousand years old and fresh as the day it fell as snow, is captured, melted and bottled during its brief few months of life before it melts away forever. The water is so pure it is almost entirely mineral free with the pH of fresh snow. With an exceptionally light mouthfeel Svalbardi has a unique terroir, perfect for pairing with fine foods. Svalbardi, meaning cold coasts, is the term medieval Scandinavian sailors used to describe the ice-covered lands at the top of the world. Svalbardi iceberg water is harvested twice a year and produced as a limited edition.

NOMINATION DETAILS

Svalbardi Polar Iceberg Water by Studio H is a Nominee in Packaging Design Category.

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AWARD DETAILS

Svalbardi Polar Iceberg Water by Studio H is Winner in Packaging Design Category, 2015 - 2016.



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