PENTLJA concept store Fashion & design retail concept restore by flashARHITEKTURA by Urša Jazbinšek

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DESIGN DETAILS
DESIGN NAME:
PENTLJA concept store

PRIMARY FUNCTION:
Fashion & design retail concept restore

INSPIRATION:
BOW&various bows as a starting point on the entrance of PENTLJA in the front fasade of an old house in old part of Ljubljana! Interior space idea of a retail is a decision that interior space is a story BEHIND OF all amaizing creative young peoples work; fashion, accessories, jewellery...designers, BEHIND ALL theirs amaizing products in that store. So the retail interior space must be almost unseen-only white,mirrors&glass, because only the products must SHINE and tell their own creative story!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PENTLJA CONCEPT STORE opened in autumn 2015 with its aim to promote and offer a selection of Slovenian and regional design. Besides fashion as its primary focus – from clothes to jewellery and fashion accessories, also offers carefully selected cosmetics, home deco and accessories, regional fashion/lifestyle magazines, as well as small gifts. Name PENTLJA is a local word for a bow, is designed as an experience where your time stops. It is a wonderland of where your time stops. It is a wonderland of pretty things located in the old city centre of Ljubljana, as heart-warming as a very special gift carefully decorated with a bow.

OPERATION / FLOW / INTERACTION:
EXTERIOR / The exterior or the entrance to the store in the old city centre of Ljubljana, with specially designed roof, communicates with customers in a way that is exposed, creative, special, custom-made and innovative - with its appearance it is "combining architecture and fashion". INTERIOR / The interior of the store is a decision that the interior represents the story behind all beautiful products of Slovenian creators, so the furniture needs to be almost invisible, since the offer is the one that has to stand out. Therefore, the interior is designed quite contrary - unexposed, discreet, minimalistic, "high tech" and functional - which I achieved with the use of white: both on the walls as well as on the entire interior furniture; the use of mirrors: as part of the interior design (existing counter dressed in mirrors) or the entire back wall of the store, which optically enlarges the second space that is without the light and "doubles" the offer on the stepped stage in front it; and the use of glass: round glass coffee tables hanging on wires in the first room of the store.

PROJECT DURATION AND LOCATION:
The project started in August 2015 in Ljubljana and finished with realization in Oktober 2015.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
EXTERIOR; PENTLJA ROOF: substructure: transparent plexi glass/bows: waterproof felt/attachment: Velctro tape. INTERIOR; FURNITURE: joinery. FIRST SPACE // DISPLAY WINDOW, LANDING: joinery with a mechanism-opened (stairs on one side and seating places on the other) or closed (square) – we expand or minimize the size of the floor area of the display window, if necessary) / DISPLAY WINDOW, FRAME: Knauf boards - formerly separated left and right display window and the entrance connected in a whole with a new frame / EXISTING BROWN COUNTER: covering - mirrors, upper surface - glass, white colour below/ EXISTING BROWN HOLDERS with sticks for hangers: paint - matt white/4 ROUND COFFEE TABLES at different heights/glass/hanging - metal wires/ antique tables and mirrors also included in the offer PASSAGE // 2 BUILT-IN WARDROBES FLOOR-CEILING: shelves: high-adjustable/ construction: metal matt, white paint/ back wall: reflection of content in the mirrors. SECOND SPACE // WARDROBE: formerly located on the back wall, moved to the right side/ we obtain a convenience storage space in between/ rim: velvet curtain/BACK WALL: dressed in mirrors/ movable stepped platform with puppet exhibition and the possibility of seating in front of the mirrors/ space is optically enlarged and the reflection in the mirrors highlights the offer of the PENTLJA concept store!

SPECIFICATIONS / TECHNICAL PROPERTIES:
80 square meters

TAGS:
pentlja concept store, bow, pentlja, concept store, fashion, design, Slovenian concept store, high tech, old city center, Ljubljana

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-29 10:40:48

TEAM MEMBERS (1) :


IMAGE CREDITS:
VIZUALIZATION photos: Minimal design Slovenia, Blaž Zupanc

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NOMINATION DETAILS

Pentlja Concept Store Fashion & Design Retail Concept Restore by Flasharhitektura by Urša Jazbinšek is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Pentlja Concept Store Fashion & Design Retail Concept Restore by Flasharhitektura by Urša Jazbinšek is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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