Pentlja Concept Store Fashion Design retail by Urša Jazbinšek

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DESIGN DETAILS
DESIGN NAME:
Pentlja Concept Store

PRIMARY FUNCTION:
Fashion Design retail

INSPIRATION:
The first starting point in the design of the PENTLJA concept store project was the name of the shop - PENTLJA. And the second was that the store PENTLJA primarily offers clothes and accessories of more than 30 of the best young Slovenian fashion designers, therefore, I used 2 principles in the design of the store: the first principle in the design of the exterior and the second one in the design of the interior. EXTERIOR / The exterior or the entrance to the store in the old city centre of Ljubljana, with specially designed roof, communicates with customers in a way that is exposed, creative, special, custom-made and innovative - with its appearance it is "combining architecture and fashion". INTERIOR / The interior of the store is a decision that the interior represents the story behind all beautiful products of Slovenian creators, so the furniture needs to be almost invisible, since the offer is the one that has to stand out. Therefore, the interior is designed quite contrary - unexposed, discreet, minimalistic, "high tech" and functional - which I achieved with the use of white: both on the walls as well as on the entire interior furniture; the use of mirrors: as part of the interior design (existing counter dressed in mirrors) or the entire back wall of the store, which optically enlarges the second space that is without the light and "doubles" the offer on the stepped stage in front it; and the use of glass: round glass coffee tables hanging on wires in the first room of the store.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PENTLJA CONCEPT STORE opened in autumn 2015 with its aim to promote and offer a selection of Slovenian and regional design. Besides fashion as its primary focus – from clothes to jewellery and fashion accessories, also offers carefully selected cosmetics, home deco and accessories, regional fashion/lifestyle magazines, as well as small gifts. Name PENTLJA is a local word for a bow, is designed as an experience where your time stops. It is a wonderland of where your time stops. It is a wonderland of pretty things located in the old city centre of Ljubljana, as heart-warming as a very special gift carefully decorated with a bow.

OPERATION / FLOW / INTERACTION:
EXTERIOR / The exterior or the entrance to the store in the old city centre of Ljubljana, with specially designed roof, communicates with customers in a way that is exposed, creative, special, custom-made and innovative - with its appearance it is "combining architecture and fashion". INTERIOR / The interior of the store is a decision that the interior represents the story behind all beautiful products of Slovenian creators, so the furniture needs to be almost invisible, since the offer is the one that has to stand out. Therefore, the interior is designed quite contrary - unexposed, discreet, minimalistic, "high tech" and functional - which I achieved with the use of white: both on the walls as well as on the entire interior furniture; the use of mirrors: as part of the interior design (existing counter dressed in mirrors) or the entire back wall of the store, which optically enlarges the second space that is without the light and "doubles" the offer on the stepped stage in front it; and the use of glass: round glass coffee tables hanging on wires in the first room of the store.

PROJECT DURATION AND LOCATION:
The project started in August 2015 in Ljubljana and finished with realization in Oktober 2015.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
EXTERIOR; PENTLJA ROOF: substructure: transparent plexi glass/bows: waterproof felt/attachment: Velctro tape. INTERIOR; FURNITURE: joinery. FIRST SPACE // DISPLAY WINDOW, LANDING: joinery with a mechanism-opened (stairs on one side and seating places on the other) or closed (square) – we expand or minimize the size of the floor area of the display window, if necessary) / DISPLAY WINDOW, FRAME: Knauf boards - formerly separated left and right display window and the entrance connected in a whole with a new frame / EXISTING BROWN COUNTER: covering - mirrors, upper surface - glass, white colour below/ EXISTING BROWN HOLDERS with sticks for hangers: paint - matt white/4 ROUND COFFEE TABLES at different heights/glass/hanging - metal wires/ antique tables and mirrors also included in the offer PASSAGE // 2 BUILT-IN WARDROBES FLOOR-CEILING: shelves: high-adjustable/ construction: metal matt, white paint/ back wall: reflection of content in the mirrors. SECOND SPACE // WARDROBE: formerly located on the back wall, moved to the right side/ we obtain a convenience storage space in between/ rim: velvet curtain/BACK WALL: dressed in mirrors/ movable stepped platform with puppet exhibition and the possibility of seating in front of the mirrors/ space is optically enlarged and the reflection in the mirrors highlights the offer of the PENTLJA concept store!

SPECIFICATIONS / TECHNICAL PROPERTIES:
80 square meters

TAGS:
pentlja concept store, bow, pentlja, concept store, fashion, design, Slovenian concept store, high tech, old city center, Ljubljana

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-29 10:40:48

TEAM MEMBERS (1) :


IMAGE CREDITS:
VIZUALIZATION: Minimal design Slovenia, Blaž Zupanc

Visit the following page to learn more: http:// http://www.flash-arhitektura.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
flash ARHITEKTURA, Urša Jazbinšek

PROFILE:
Founder and owner of flash ARHITEKTURA Urša Jazbinšek graduated in 2001 at the Faculty of Architecture in Ljubljana. During studies attended seminar of Hrvoje Njirić from prestigious architectural practice Njirić&Njirić architects. In 2002 was nomina-ted for the Student Plečnik Award for her degree/3 Academies. After graduation joined »top 5« architectural practice in Slovenia; OFIS Architects. In 2003 she started to work as Editor in chief of magazine HIŠE/Houses for architects. After she finished her academic work she is working in her own practice at flash ARHITEKTURA on independent and common projects with some other archi-tectural studios and in 2007 she also founded and published her own lifestyle magazine FLASH/9 issues and later F shopping guide/4 issues and also worked as Editor in chief and marketing of ad space in her own magazine. Both magazines f Since 2013 whwn both magazinez finished publishing she is working on various independent archi-tectural projects, did some Event organization; idea and production and is/was also administrator of some FB pages for third persons; Interrier showroom-sodobna oprema kopalnic, Bang&Olufsen Slovenija. She likes architecture, art, contemporary design and fashion! Her hobbies are all »nature sports« like skiing, running, surfing and sailing. She never misses lots of cooking and gardening also taking photos but not of herself! All for a purpose to clear her »off« mind occasionally! Her personal cha-racteristics are accuracy, communicativeness, fast response, organizational skills, hard&team working! Such as she is, are also all her projects!

NOMINATION DETAILS

Pentlja Concept Store Fashion Design Retail by Urša Jazbinšek is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Pentlja Concept Store Fashion Design Retail by Urša Jazbinšek is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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