Book of Wrapping Paper for Small Present Wrapping Paper for Small Presents by Charmaine Leung & Yoshiko Tezuka

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DESIGN DETAILS
DESIGN NAME:
Book of Wrapping Paper for Small Present

PRIMARY FUNCTION:
Wrapping Paper for Small Presents

INSPIRATION:
Wrapping paper is generally available in one size - a large sheet. Most of the time, through our interviews this large sheet is not fully utilized. Also with the one sheet although it is possible to wrap many small presents with it, it lacks variety and hard to neatly store the unused paper.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Focus specifically at wrapping paper's usage for small presents. Improving variety of wrapping paper, neat solution to keep wrapping paper tidy, as well as introducing fun paper projects, origami instructions and inspirations as well as different wrapping methods through wrapping instructions. Minimise wastage of wrapping paper, target gift wrapping solution for small gifts.

OPERATION / FLOW / INTERACTION:
Wrapping book, the first page is a set of instructions / origami paper projects that you can use the wrapping book for. When you then turn the pages, each page will be a different pattern wrapping paper. There are altogether 8 designs, and 16 sheets. So that it will be fit for small presents, or if you need a larger sheet you can mix and match different sheets or another sheet of the same wrapping paper. The wrapping book allows you to peel any sheet in the wrapping book and you can store unused sheets neatly in the book.

PROJECT DURATION AND LOCATION:
Project started in June 2015 London and finished in October 2015.

PRODUCTION / REALIZATION TECHNOLOGY:
Graphic Design, Printing, Binding

SPECIFICATIONS / TECHNICAL PROPERTIES:
297mm X 210mm , 8 designs, 16 pages, 4 instructions

TAGS:
wrapping paper, gift wrap, stationery, paper goods

RESEARCH ABSTRACT:
The research is based on evaluating the current use and efficiency of wrapping paper, which wrapping paper is currently normally available in one size. Based on our research conducted with about 30 people we found that the main problems that users have with wrapping paper includes : normally the standard large sheets or rolls of wrapping paper are only useful for large presents. Many a time for gifting small presents, users find that it takes a lot of time to trim the sheets to size. Also with one large sheet of wrapping paper, it lacks variety if you have to wrap a number of presents, and most people will ended up either throwing away the wrapping paper as it is not easy to keep, or putting in a drawer and never use at it again.

CHALLENGE:
Colored, graphical, Multi functional, multi purpose notepad, at the same time the notepad can be used both landscape and portrait.

ADDED DATE:
2016-02-28 17:06:09

TEAM MEMBERS (2) :
Designer : Charmaine Leung and Assistant Designer : Yoshiko Tezuka

IMAGE CREDITS:
Image 1: Photographer / Stylist : Charmaine Leung

Image 3 :
Photographer : Kitty Gale
Stylist : Christina Forman

Video :
Photographer : Kitty Gale
Stylist : Christina Forman

PATENTS/COPYRIGHTS:
Copyrights belong to Charmaine Leung, 2016

Visit the following page to learn more: http://www.iama.london
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CLIENT/STUDIO/BRAND DETAILS
NAME:
I AM A

PROFILE:
I AM A is an award winning British Paper Goods and Stationery company. We make you smile. We design joy in every single one of our products. The kind of joy that makes you giggle out loud. We like cool designs - the kind of quirky and goofy designs that make you gasp, giggle and say “I want that”. We make desks, pencil cases, tourist gifts, cooler, and iconic to Britain. We think it’s important that a smile, and a giggle, be part of our production process from start to finish - it’s our take on a virtuous “smile” circle. We want the people who help us make you giggle, to smile too.

NOMINATION DETAILS

Book of Wrapping Paper For Small Present Wrapping Paper For Small Presents by Charmaine Leung & Yoshiko Tezuka is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Book of Wrapping Paper For Small Present Wrapping Paper For Small Presents by Charmaine Leung & Yoshiko Tezuka is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2015 - 2016.



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